General Manufacturing / FMCG / Industrial

Guinness Nigeria Jobs for Brand Manager – Digital Marketing

Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie
Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do

Job Title: Brand Manager – Digital Marketing

Diageo – Lagos – Nigeria

Job description
Level: L5 M1
Reports To: Head – Media & Marketing Communications


    Develop the long term strategy and annual implementation plan for Guinness Nigeria & Diageo Brands Nigeria Ltd. Responsible for managing & supervising content development for search engines (SEO) & social media (SMO); whilst ensuring that our digital footprint performs exceptionally well in search engines.

    Develop the long term strategy and annual implementation plan for GN & DBN brands. Responsible for managing & supervising content development for search engines (SEO) & social media (SMO).


    Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. We are also leading the Digital Marketing space for Diageo Brands in Africa.

    The emergence of mobile phone technology as the primary medium of communications within Nigeria (102mn users) has led to a dramatic shift in emphasis from conventional to emerging media.


    Annual A&P spend of approximately 74 Billion Naira (GBP£32mn).

    Management and Accountability for implementation of some portion of the A&P spend

Leadership and FunctionalResponsibilities

    Total programme management of the Guinness VIP Digital RM programme. (Guinness VIP SEO,, PR releases, offline assets), GN & DBN Social Media platforms and other web & mobile platforms of the company.

    Developing both SEO/SMO strategies and content optimisation guidelines and providing concrete instructions for day to day activities for digital and offline channels.

The successful candidate will have a proven record of the following:

    Digital Marketing: will be a proven functional expert in this field in addition to regular FMCG Brand Marketing experience. Extensive content briefing, creation, optimization and content strategy experience in order to be able to drive content optimization for GN&DBN digital community.

    Consumer Insights & Data Analytics Experience: Analytics and fact-based decision making leveraging consumer insights. Passionate about numbers and actions impacting them. Experience with Google Analytics, &/Or Radian6 Analytics tool.

    Commerciality: Uses performance measurement & sound financial management.

    Excellence in Execution: Delivers high quality results consistently.

Top 3 Accountabilities

    Assist and support the Head, Media & IMC to deliver the AOP growth aspirations in F14 and beyond.

    Develop and execute ambitious recruitment plans for core brands and other Digital initiatives to be the market leader in Nigeria of Digital Communications.

    Support & inspire the rest of the Brand Teams as well as collaboratively support the GN plc Customer Marketing team, GN DMC custodian and global DMC custodians ensuring full adherence to DMC and Digital Code of Practice.

Qualifications and Experience Required

    University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage.

    Proven experience of Digital marketing strategy development and implementation (min 2-3 years).

    Proven and strong Brand and Trade marketing experience (4-6 years)

Key Experience

    Experienced level capability on all Marketing Functional capabilities
    Can demonstrate excellent Commercial judgement & acumen.
    Experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
    Is experienced at managing key stakeholders nationally & internationally.

Barriers to Success in Role

    Insufficient experience in the Digital marketing space.
    Inability to manage and influence a cross functional team
    Lack of focus on executional rigour & detail.

Flexible Working options Lagos based with some travels within/ outside Nigeria

How to Apply

Click here to apply online

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