Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in
approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do
Job Title: Assistant Brand Manager – Guinness
Diageo – Lagos – Nigeria
Level: L6 (M3)
Reports To: Senior Brand Manager – Guinness
Guinness Nigeria plc is a strategically important market for Diageo and for the Global Guinness Portfolio being one of the most competitive globally.
Purpose of Role
To support the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives in the Guinness category
To develop and execute brand building activities and projects within the Guinness brand team.
Develops & executes plans against strategic growth opportunities.
Maintains business critical controls & compliance documentation
Is responsible for embedding and day to day management of SmartBrand Approvals and implementation of the Digital Code of Marketing Practice.
Support the Guinness team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities.
Work across all Nigeria to drive growth and profitability and to deliver market share
Leadership and Functional Responsibilities
The role holder will work with the other members of the Guinness Team to deliver the Big Ideas/Growth Drivers initiatives
Top 3 Accountabilities
Play a supporting role in the following activities:
Support the development of GAME Plans for Guinness in Nigeria and the execution of all Guinness brand initiatives.
Brand and Commercial execution including evaluation of Big ideas/Growth Drivers initiatives for the brand.
Significant contact with cross-functional teams e.g. Sales,trade marketing,procurement and suppliers of marketing services in the delivery of brand initiatives
Qualifications and Experience Required
3 – 5 years relevant experience
Strong interpersonal skills to build good working relationships across all functions and markets
Convincing personality, good planner, self –starter and committed to results
Good communication and presentation skills
Commercial acumen, confident, enthusiastic and persuasive
Attention to details/Good Project Management Skills
Flexible Working options
Lagos HQ based with travel(approx. 30% of the time)
How to Apply