Job Title: Marketing and Communications Manager
Reporting to: Business Development Director and the Executive Board
Purpose/Role:
The Group Marketing and Communications Manager is charged with the responsibility of improving the effectiveness of all marketing and communications activities, and ensuring the overall quality of the work is commensurate with corporate standards, the group’s business objectives and profitability and growth.
Prime Responsibilities and Duties:
Business Intelligence
Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
Establish and utilise a competitive intelligence system to maximize marketplace advantages and minimise potential weaknesses
Research media that can be used in any marketing campaigns
Research and develop a thorough understanding of the company’s people and capabilities
Develop future guidance as a result of historical analysis and insight
Explore and develop new opportunities for growth including new concepts or services and new customer relationships to generate revenue growth
Ensure that competitor research is accounted for, together with general news that could impact on Jagal and its affiliates brand
Administration and Strategy
Lead the marketing and promotion of marketing services, internal and externally, through the provision of professional literature, signage, marketing materials and communications
Oversee the organization of specific events and seminars to promote commercially-focused programs to support external businesses and organisations
Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
Present to and consult with senior management on business trends with a view to developing new services, products, and opportunity channels
Submit monthly progress reports with accurate data and forecasted sales targets
Liaise with the marketing team to develop and tailor literature explaining the company’s values, experience, capability and capacity to suite particular client organisations
Work with the marketing team to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner
Build and manage mar/com infrastructure, policy, and process
Marketing
Lead Strategic Marketing Initiatives
Own the Marketing Communications (mar/com) strategy that drives measureable business results, and that it is aligned with the long-term strategic objectives of Jagal balancing current growth with longer-term objectives
Manage strategy planning and budgets / Media and Advertising plans in relation to the teams within Jagal Group and its affiliates
Partner with marketers to bring together disparate initiatives into a cohesive plan that helps achieve business objectives in a client centric way
Improve marketing executions by learning, applying and sharing best practices across audience and influencer marketing
Measure the tangible and intangible ‘return on marketing’ spend
Ensure high-calibre agency teams are in place to help drive desired business outcomes
Drive the shift to Digital and measurable marketing
Website / Online Digital Activation – Ensures at all times that the Jagal website is up to date, taking into account new technologies and trends, building the strategy
Communications and Public Relations
Contribute in determining the optimal product characteristics that will appeal to the particular target markets/clients
Establish, communicate and enforce standards and guidelines for external marketing communications and corporate branding to ensure consistency and level of quality and objectives are achieved.
Communicate with the other Jagal marketing teams located
Work together with the marketing teams to promote and create newsworthy items to increase the awareness of Jagal within the media
Develop and implement media training for senior leadership
Build and manage the corporate communications budget.
Actively lead, build and manage the Corporate Communications team or agency providers to produce high quality publications and materials on time and within budget.
Other Duties:
Other duties as required.
Reports
Ad hoc reports and research
Undertake all reporting functions to keep Jagal Group Management informed of progress to approved projects
Manage all marketing and communications reporting for the business.
Key Internal Interfaces
Group Executive Board, Managing Directors, Clients, Partners, other Group Functions, Agencies, Media
The Persons:
Minimum Qualifications and Knowledge
Bachelor degree in marketing communications or related fields
Digital and online activation awareness
Minimum Experience
Minimum of 10 years in a marketing or business related discipline
Minimum 3 years in the African region
Proven experience in customer and market research
Experience in working with external agencies, events, PR and advertising
Oil & gas industry experience, preferred but not essential
Computer Literate – MS Project, MS Excel, MS Word
Excellent written and verbal English skills
Able to effectively work individually under pressure and collaboratively in a team-oriented environment
Demonstrates the ability to meet deadlines and produce quality complex work
Behavioral Competencies
Excellent attention to detail, written and verbal skills
Ability to work within a team environment
Able to motivate and lead staff
Ambitious & goal orientated
Adaptable and innovative thinker / Works well under pressure
At home with the media
Location: Lagos – Lagos, LA NG (Primary)
How to Apply
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