Brand Activations Manager Job at iROKOtv – Nigeria March 17th, 2015
Dubbed the “Netflix of Africa”, iROKOtv.com is the worlds largest online distributor of African
movies. Headquartered in Africa’s most populous country, Nigeria, with regional offices in Newyork and Johannedburg, the business has an audience in excess of 6million people worldwide and is regularly featured as one of Africa’s fastest growing internet businesses in worldwide press including Techcrunch, CNN, CNBC,Africa, BBC, Variety, Financial Times, Economist and Forbes.
With substantial revenue projections expected over the next 3-5years, iROKOtv is now recruiting for a number of key senior executive roles.
Job Title: Brand Activations Manager
iROKOtv – Nigeria
The Brand Activations Manager at iROKOtv is an experienced marketing specialist responsible for driving and implementing new subscriber acquisition for iROKOtv.com.
You will be in charge of winning over new long-term customers through strategic, highly effective activations campaigns with strategic partners, including telcos, ISPs and OEMs. These will take place across a variety of venues and locations in Lagos and beyond including customer activations and consumer research at strategic locations. You need to be highly data-driven, willing to experiment yet be guided by maximizing the ROI per spend. You will be entrusted with helping to recruit, train, motivate and supervise the activations team members making sure all targets are met or exceeded.
The job is ideal for someone looking for a new challenge in their career: iROKOtv has been hugely successful based on its content and business model alone – we are now looking for a Customer Activations Manager who can help take our model to the next growth stage. The task will be challenging fun, exciting, and rewarding and if you are successful, the position has infinite upward potential as we grow beyond Lagos and Nigeria.
Help develop our strategy for offline marketing and activations with West Africa partners, including the selection of venues, set-up and type of activation
Ensure partners keep to their partnership agreements by providing them with marketing materials, guidance and incentives
Spearhead the recruitment, training, supervision and monitoring of all partnership activations and consumer research endeavours with partners
Supervise all equipment and materials to be used during activations
Ensure the partnership activation heroes are fully trained, highly competent and motivated and equipped to meet their conversion targets
Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable
Cultivate partnerships with relevant partners across relevant complimentary products / services
Communicate strategies and results to senior management consistently and regularly
You are willing to go the extra mile to ensure we deliver the best user experience and monetization
Desired Skills and Experience
You have at least 3-5 years of experience in results-driven marketing & customer activations for a variety of brands, services or products (ideally including an Internet Service Provider)
You have experience building a customer base for a new product from scratch
You are highly analytical, data-driven, and work in an ROI-focused manner
You have experience with devising and implementing activations campaigns in Lagos and beyond
You are a strong team player who has demonstrated leadership qualities in the past
How to Apply