Job Title: Head of Brand and Communications
Easy Taxi – Nigeria
Job description
Summary
We’re recruiting for the position of Head of Brand and Communications, a member of the team that will be responsible for defining, planning, and executing internal and external communications and PR strategies – and possibly managing a small creative team or agency – to evangelize the brand story of Easy Taxi Nigeria.
This positions reports to the MD and will be part of the management team at Easy Taxi Nigeria.
Responsibilities
Act as the guardian to the Easy Taxi brand, ensuring verbal and visual integrity across all branded communications channels and content
Work with Easy Taxi Africa team to craft a compelling brand story and narrative that furthers ET Nigeria’s objectives alongside the wider narrative about ET’s success across Africa
Write compelling content for a variety of channels including (but not limited to) web pages, blogs, case studies, presentations, and emails
Create compelling and effective copy that fits the appropriate audience and marketing channel, including the ability to adapt voice and tone for customers or partners, tell a compelling story, and maintain technical accuracy
Demonstrate strong copywriting and editing skills, including rewriting, optimizing, and editing content from subject matter experts
Propose and execute new ways of creating and distributing content that expands Easy Taxi Nigeria’s awareness and adoption locally and regionally
Work with other departments to create effective communications strategies to clearly and effectively articulate our brand value messaging properly and consistently
Develop and spearhead PR strategy, pitching and managing opportunities for stories, press releases, and news coverage for Easy Taxi Nigeria and key leadership
Develop written materials ranging from messaging guidelines to story pitches to presentations
Track and report content effectiveness metrics to internal stakeholders, as well as continually monitor, analyze and tune messaging to maximize conversion
Basic Qualifications
Experienced developing and implementing STRATEGY (non-negotiable)
5-7 years cumulative experience in brand marketing, communications, and PR*
PR or creative agency experience a plus as the position oversee a small creative communications team or agency
Experience copywriting and editing documents and managing content/editorial calendars
Superior written and verbal communication skills
Strong balance of creative and analytical skills
Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
Must provide your portfolio of projects that you have written, edited, or contributed to, with documented success
Must be comfortable presenting ideas to internal and external clients, receptive of feedback and quick to apply changes
Excellent team player <– and we really mean this
Must be comfortable in fast-paced, deadline-driven environment and able to manage priorities well
Ideal Start Date: ASAP (but ideally June 29th)
How to Apply
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