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JOB TITLE: SENIOR BRAND & MARKETING MANAGER
Description :
JOB PURPOSE:
To ensure the development,
monitoring and evaluation of activity programs for the company trademark
which delivers annual brand targets (such as volume, market share,
brand awareness, brand imagery), on budget and on time, and sustain
brand equity
Qualifications :
• A Bachelor’s degree from a reputable institution.
• Postgraduate qualification in Marketing would be an advantage if the first degree is not in a Marketing-related subject.
• 7-10 years’ work experience at a reputable company, preferably FMCG in the marketing, communications or
•
public relations section, of which at least 4 should be in the
Marketing function at a Senior Brand Manager Level or equivalent.
• Sales experience would be an advantage.
Interpersonal Skills:
• Able to interact with a range of business functions and with a variety of people across different management levels.
• Numeracy and computer literacy.
• Numerate; able to manage expenditure against approved budgets;
• Sound working knowledge of Microsoft Office suite – Excel, Outlook, PowerPoint, and Word.
RESPONSIBILITIES
• Developing annual activity plans for the brand which maintains the
brand as the front-runner in its category and deliver the annual brand
targets. Lead the planning process for all brand activity programmes,
liaising with relevant stakeholders to ensure that planning timelines
are adhered to.
• Work closely with third-party agencies and
suppliers to ensure that approved brand activities are executed on time
and within the approved budget. Monitor activity execution through the
team members and recommend corrective action if/when required. Ensure
that the appropriate information is captured for activity evaluations,
with learning’s recorded for future brand planning. Act as the company’s
representative to the media
• Identifying research needs for the brand and in producing associated research briefs.
•
Monitor key competitor brands and their activities through data,
research and regular market visits. Provide regular competitor activity
reports and to assist in developing response(s) to protect the position
of the brand.
• Be the “Steward” of the brand, protecting the
Company’s investment in the brands’ equity by tenaciously adhering to
Brand Standards and ensuring all colleagues, agencies and suppliers are
aware of and adhere to the Brand Standards. Create the Brand Standards
Manual and ensure that is kept up to date.
• Maintain a Library of
brand plans and evaluations to support a strong knowledge database in
line with Company policies and processes. Ensure all materials and
artworks created for the brand by third-party agencies and suppliers are
supplied in both digital and hard copy formats and are passed to the
COO and ED for addition to Artwork Library.
• Brief and train team members
• Track brand marketing expenditure
against agreed activities, including actual marketing expenditure per
case vs. target expenditure, and provide regular reports to the COO.
Ensure accurate and well-presented cost summaries are provided for all
activities, including quotations, invoicing and final actual budgets
reconciliations.
• Determine brand targets which contribute to the
delivery of overall portfolio goals and in determining marketing
strategy for the brand which achieves the brand targets.
• Maintain
the marketing calendar for the brand, providing timely reports to all
relevant stakeholders so that all timelines are adhered to.
• Develop
highly valuable working relations with third-party agencies and
suppliers in order to ensure premium service-level from them. Conduct
performance management of third-party agencies and suppliers by
analysing performance reviews and highlighting issues to be addressed as
these arise. Continually identify new third-party suppliers to ensure
that the Company benefits from imaginative and innovative ideas at the
highest service level and optimum pricing.
• Secure regulatory approvals as required for brand activities and creative materials.
•
Work closely with the Brand manager, Sales executives and
representatives in tracking agreed attributes and metrics. Ensure
regular brand health reports are provided to the COO and the ED.
Functional skills:
• Proven experience in new product development, executing, monitoring
and evaluating brand activity plans, particularly Above and as well as
below-the-line programmes such as consumer promotions, trade promotions,
events, design and production of POS material and merchandising.
•
Understands the importance of building and maintaining brand equity.
Able to compile and analyse brand data and insights to market
information to determine key brand issues and has a good understanding
of market research techniques. Strong strategic marketing skills with at
least 2 years’ experience at a strategic brand management level.
• Able to manage workload and a number of different projects/activities simultaneously, to meet deadlines
• Must also have a good grasp and understanding of consumer insights and needs, Strategic thinking and leadership skills.
Communications skills:
• Able to incorporate information from different sources in planning
and decision-making; articulate in both verbal and written, with a sound
command of spoken and written English.
Personal attributes:
• Enthusiastic;
• Organised and pays attention to detail;
• Seeks solutions.
Additional Information: Age: 35-40
How to Apply
Interested and suitably qualified candidates should send detailed CVs to irene@findajobinafrica.com
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