Tropical General Investments (TGI) Group is an international investment and holding company with over three decades of experience in building sustainable businesses in fast moving consumer goods (FMCG), agriculture, agro-allied, healthcare, chemicals, real estate and oil and gas in 12 countries including Nigeria, Ghana, Republic of Benin, Morocco, UAE, India, South Africa, China etc. with an over 9,000 multicultural workforce.
TGI Group is the owner of leading companies such as CHI Limited (manufacturer of Chivita 100%, Hollandia, CHI snacks), CHI Farms Limited (producers of CHI Chicken), CHI Pharmaceuticals Limited (a WHO approved manufacturer of healthcare products), Cormart Limited (importer and manufacturer of Home Care products), Romson Oilfield Services Limited (provider of product and service solutions to oil industry), ORC Fishing and Food Processing Limited (producer of sea food), Master Marine Services Limited (Dry-Docking), WACOT Limited (a market leader in Agro inputs and investments in value-chains of sesame, cocoa, cashew, cotton, rice etc.), Fludor Benin SA (manufacturer of vegetable oils & fats and cashew processing), Tropical Industries International Pvt. Limited (manufacturer of kitchen and bathroom fittings), Vink Corporation DMCC, Dubai (agricultural commodities) etc.
(www.clicktgi.net)
Title: Marketing Manager
Tropical General Investments (TGI) Group – Lagos
Job description
Marketing Manager will focus on the organisation’s consumer product offerings (home care) and formulate and execute a comprehensive marketing strategy
Preparation, Implementation & Control of the Marketing Plan & Budget.
Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products.
Execution of all Communication Initiatives (above, below & through the line).
Planning, Development and Implementation of media, advertising, creative & PR plans.
Work with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders for delivering the right marketing mix to the consumer in keeping with organisational goals.
Lead ideation & innovation efforts that meet business & brand objectives.
Lead all consumer & market research initiatives.
Analyse consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.
Custodian for the New Product Development process.
Develop & Implement Brand Guidelines and ensure compliance in keeping with external & internal mandates and regulations.
Build and nurture an effective Marketing Team in line with organisational requirements.
Desired Skills and Experience
6 to 8 years of experience in the Marketing Function in the FMCG industry (preferably homecare sector), with any reputed company in the consumer products (homecare).
He / she should have at least 5 years of experience in FMCG Brand Management, at a managerial level
Post graduate degree in Business Administration from a leading/ reputed institute
Should have experience in the Nigerian market
Within the age bracket of 35-40 years
How to Apply
Click here to Apply Online
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