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New Job Vacancy at Guinness Nigeria Plc for Assistant Brand Manager, Lager

Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.

Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean.

Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do.


Job Title: Assistant Brand Manager, Lager

Reports To: Marketing Manager MaltsLocation: Lagos, Nigeria
Context/Scope 

  • Guinness Nigeria plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
  • This role is important to establishing Nigeria as the #1 Beer Market globally.
  • This role focuses on the step-change in investment and management of the Lager Category in Africa and beyond.

Role Metrics

  • Financial: Support the Lager team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities. .
  • Complexity: Work across all Nigeria to drive growth and profitability and to deliver market share
  • Leadership Responsibilities: The role holder will work with the other members of the Lager Team to deliver the Big Ideas/Growth Drivers initiatives for the entire Lager portfolio (Harp, Dubic, Satzenbrau among others)


Purpose of Role 

  • Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager Portfolio at both National and Regional level based on real consumer insights.
  • Translate strategy into action by defining and implementing the Lager Strategy to achieve or exceed targeted NSV, Market Share and Volume objectives for Guinness Nigeria plc while managing A&P investment to plan.
  • Work closely with the Marketing Manager, Lager Team, and other Consumer Connections & Customer Marketing teams to grow the Guinness Nigeria Lager Portfolio aggressively through a relentless drive to deliver breakthrough opportunities.


Top 3- 5 Accountabilities Play a supporting role in the following activities:

  • Support the development of GAME Plans for Lagers in Nigeria and the execution of all lager brands initiatives.
  • Brand and Commercial execution including evaluation of big ideas/Growth Drivers initiatives for the brands.
  • Significant contact with advertising agencies in the development of brand communications
  • Significant contact with cross-functional teams e.g. Sales, trade marketing, procurement and suppliers of marketing services in the delivery of brand initiatives
  • Management of 3rd Party Goods and Suppliers with procurement.
  • Maintain business critical controls and compliance documentation and adhering to smart brand approvals in accordance with the Diageo policy.


Qualifications and Experience Required (Max 5 – 8 key requirements)

  • Bachelor’s Degree/Higher National Diploma (Minimum Second Class Lower or Lower Credit)
  • Minimum of 2 years’ experience in a blue chip FMCG company
  • Project management certification will be an advantage
  • Strong interpersonal skills to build good working relationships across all functions and markets
  • Convincing Personality, good planner, self –starter and committed to results
  • Good communication and presentation skills
  • Commercial acumen, confident,enthusiastic and persuasive

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