Cambridge Education Group (CEG) is one of the world’s leading providers of pre-university academic, creative and English language courses. We provide pre-university programmes including A level, International Baccalaureate and University Foundation, as well as English Language study, to the growing market of international students seeking to enter the world’s leading universities.
We are recruiting to fill the position below:
Job Title: Student Recruitment Manager, West Africa – CATS and CSVPA
Reference: CEG 1933
Location: Abuja or Lagos
Department: Sales and Marketing
Reports to: Regional Director CATS and CSVPA, West
Duration: Permanent
Job Overview
- Own and develop the annual sales and marketing plan for West Africa Agents to build pipeline and to deliver recruitment and sales targets
- Work with the Admissions and Student Advice teams to optimise lead nurturing activity and improve conversion rates for CATS and CSVPA
Key Working Relationships
- The UK-based agent support, Admissions, Student Advice and conversion teams
- The CATS and CSVPA marketing teams and the academic & operational teams within the College business unit
- Brand sales directors operating within the region – ONCAMPUS, Stafford House etc.
- Stakeholders within each of the CATS & CSVPA Colleges (Principals, Finance, Student Support etc.)
Key Performance Measures
- Achievement of annual sales targets in the region for the recruitment for CATS and CSVPA students as defined and agreed annually
- Number of agents sending students to Cambridge Education Group programmes and average student numbers per agent
- Conversion rates by product against target
- Management of expenditure on sales and marketing activity within the agreed budget and against the targeted return on investment
Key Responsibilities and Capabilities
- Achieve new student recruitment via agents in West Africa in line with revenue growth and ROI objectives
- Maintain strong working relationships with the key stakeholders mentioned in the section above
- Champion the Group’s Customers First initiative in Nigeria and contribute to continuous improvement in customer service levels, measured via agent and client feedback
- Report back to the business on progress against objectives via agreed key performance metrics, providing market and competitor analysis where required
- Support the cross-selling of ONCAMPUS and Stafford House where appropriate, liaising with colleagues on agent management and closing or referring any student leads
- Manage relationships with the agent network including CATS key accounts
- Own and drive the strategy for new agent acquisition across the region to deliver growth objectives. Formulate and implement tactics to acquire new agents and reduce agent churn
- Lead on agent management, including account planning, marketing plans and the management of commercial terms
- Work with the CATS and CSVPA marketing teams on strategy ahead of each academic year, in close liaison with the Student Recruitment Manager for CSVPA for creative arts activity
Person Specification
- An individual with a proven track record of success in international student recruitment
- A track record of performance in student recruitment via West Africa agents
- Excellent commercial relationship manager, motivating agents partners to deliver against defined growth targets
- Able to assimilate into and shape the Cambridge Education Group culture: innovative, flexible and entrepreneurial
- Educated to degree level or beyond
Key Attributes:
- Commercially astute and strong relationship manager
- Exceptional organisational skills
- Intelligent
- Autonomous
- Target driven
- Flexible and adaptable
- Culturally and commercially sensitive
- Clear communicator, influencing skills
- Ability to coach, develop and mentor diverse teams
- Driven and ambitious
- Dynamic
How to Apply
Interested and qualified candidates should send Download and complete the Application Form below and send to: recruitment@ceg-uk.com quoting reference “CEG 1933”
Interested and qualified candidates should send Download and complete the Application Form below and send to: recruitment@ceg-uk.com quoting reference “CEG 1933”
Deadline 11th November, 2017.
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