Cummins Inc. a global power leader, is a fortune 500 corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.
By working to coordinate the production, shipment, and delivery of the goods & Customer Service Support required to meet their business needs, Cummins Inc. has been able to more easily meet the demands of their customers.
We are recruiting to fill the vacant position below
Job Title: Power Generation Sales Leader
Req ID: 1700073M
Location: Lagos
Description
Req ID: 1700073M
Location: Lagos
Description
- Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
- Develops the long-term product line strategy, forecast, and the annual operating plan.
- Provides product line budget requirements into the business unit annual operating plan.
- Drives the development of product introduction plans.
- Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.
- Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
- Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.
- Drives management of the product lifecycle; determines when products should be deemed obsolete.
- Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
- Presents marketing approach for functional review and to the change management review group.
- Drives pricing activity throughout the product lifecycle.
- Drives available marketing resources and uses those resources appropriately and as needed.
- Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
- Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
- Develops, implements, and measures results of product promotions.
- Collaborates with other functions and global locations to ensure global profitability of the product line.
- Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
- Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
How To Apply
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