Job Openings for Marketing Executive at Wine and Beverage Company

Hamilton Lloyd and Associates – Our client, is a Start-up Wine and Beverage Company, with affiliations to the UK. As part of the set-up of the Nigeria office, they are looking to hire a suitably qualified candidate to fill the position below:

Job Title: Marketing Executive

Location: Lagos

Job Summary

  • The Marketing Executive shall perform sales and marketing tasks with the overall objective of improving product sales.
  • He/she will work in conjunction with other sales and marketing staff to increase the market share of company’s products, therefore increasing overall profit.
  • The incumbent will promote the company’s brand within the marketplace to improve brand recognition and brand equity.
  • They will work at all levels of the distribution chain, including retail, distribution and consumer level.

Job Responsibilities

  • Develop and implement sales strategies:
    • Develop sales strategies for each brand that the product.
    • They will then work with the sales team to ensure that these strategies are correctly implemented.
    • They will help to achieve the expected goals for each strategy including sales targets, customer service levels, and overall profits.
  • Update clients on new product launches:
    • Should the company launch a new product, it is the responsibility of the Marketing executive to ensure customers know about it.
    • They will promote the new product in a way that maximizes exposure for the brand.
  • Create an annual sales plan:
    • The annual sales plan will deliver an overview of how and when products will be promoted in the market.
    • The plan will detail key objectives and explain how brand sales strategies will meet them.
  • Identify new clients for the products:
    • Research the market to discover new clients who may be interested in the products that the company produces.
    • Then, working in conjunction with the sales and marketing team, they will develop a plan for approaching those potential new clients.
  • Conduct staff training programs:
    • Product training programs are an important part of the Marketing executive’s position.
    • They will pass on their extensive knowledge about the company’s products to the staff in training seminars.
  • Organize Product deliveries for special events:
    • Occasionally run promotional events for the company.
    • They must organise the delivery of these products and ensure that the company is well represented at the event.
  • Keep the sales team informed about changes to products:
    • Responsible for ensuring the rest of the sales team understand the current products which the company is selling.
    • Because wines change with each vintage, the Marketing executive will have to update staff on the qualities of the most recent products.
  • Analyse market trends and identify opportunities:
    • Use their vast knowledge of the industry to identify new sales opportunities for the company.
    • That may be a new product line which matches consumer preferences or a new advertising campaign to reach a certain demographic.
  • Help to develop marketing strategies:
    • Work closely with the marketing manager to develop successful marketing strategies.
    • Their knowledge of the market and customer demographic will be key to producing a successful campaign.
  • Implement marketing strategies:
    • Once the marketing strategy has been developed, the Marketing executive works closely with both sales and marketing staff to implement it correctly.
    • This usually involves organising a promotional calendar, advertising campaign, and special events throughout the year.
  • Conduct Marketing analysis:
    • Understand sales trends in the market and how the company’s current products are performing, given those trends.
    • The Marketing executive will create action plans based on their sales analysis.
  • Coordinate with the logistic team to ensure an adequate supply of product:
    • Work in conjunction with the logistics team to ensure there is enough stock available to meet sales forecasts and special events.
  • Perform all Marketing with respect to applicable laws:
    • Must be aware of liquor sales laws in the jurisdictions in which they are operating.
  • Be the face of the company at trade events:
    • Shall represent the company at many trade events.
    • Their knowledge of product and presentation of the brand must be of the highest standard.
  • Support clients:
    • Provide support to consumers of the company’s products occasionally
  • Provide training to sales staff:
    • Must pass on any successful sales or marketing techniques to other sales staff and encourage a culture of success.

Requirements
Qualification:

  • A degree in Marketing, Sales, Business Administration or any related field
  • Relevant qualification will be added advantage

Experience:

  • Minimum of 3 years’ work experience
  • Must have at least 1 year of same industry experience

Additional Requirements:

  • Strong organizational and planning skills
  • Sales skills and the ability to influence people
  • A people person who can build strong relationships with people in the industry
  • Good at leading a team and working within a team
  • Very strong communication skills, both written and verbal
  • Good computer skills
  • Analytical skills and ability to translate complex sales reports into meaningful business knowledge
  • Passionate and knowledgeable about wine



Deadline: 30th April, 2018.

How to Apply
Interested and qualified candidates should forward their CV’s to: info@hamiltonlloydandassociates.com kindly make the subject of the mail the Job Title.

Note: Only successful candidates will be contacted.


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