Glass Door Resources is recruiting suitably qualified candidates to fill the position below:
Job Title: Digital Marketing Officer
Location: Lagos
Job Description
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- B.Sc, HND in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Title: Social Media Analyst
Location: Lagos
Job Description
- For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.
- Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
Responsibilities
- Analyze user engagement (e.g. click-through and bounce rates)
- Report on web traffic from all social media
- Build and support SEO strategies, including optimizing keywords in content marketing projects
- Identify habits of our online customers and suggest ways to reach a broader audience
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
- Ensure timely responses to customers and followers’ queries and comments
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Research how emerging social networks and features can benefit our company
- Update our social media company policy, when necessary
Requirement
- Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
- Hands-on experience with social media platforms and digital marketing campaigns
- In-depth understanding of keyword research and Google Analytics
- Experience with social media management tools
- Familiarity with online content (experience with WordPress and content management systems is preferred)
- Ability to identify target audience preferences and trends
- Excellent communication skills
- Time management and multitasking skills
- B.Sc, HND in Marketing, Communications or related field
- Additional qualifications in digital technologies or social media management is a plus.
How To Apply
Interested and qualified candidates should send their Resume and Cover Letter to: hrofice.glassdoo@gmail.com
Application Deadline 8th March, 2019
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