Adexen Recruitment Agency has been mandated by one of its clients, a Financial Technology solution provider to recruit a suitably qualified candidate to fill the position below:
Job Title: Digital Marketing Manager
Location: Lagos
Job Description
- Adexen Recruitment Agency is mandated by one of its clients, a Financial Technology solution provider to recruit a Digital Marketing Manager to lead its integrated digital marketing campaigns from concept to execution. The position is based in Lagos, Nigeria.
Responsibilities
- Responsible for managing, implementing and optimizing digital marketing campaigns across all digital channels.
- Design, build and maintain the social media presence
- Brainstorm new and creative growth strategies
- Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
- Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Plan and execute all digital marketing, including search engine optimization/search engine marketing, marketing database, email, social media and display advertising campaigns
- Collaborate with agencies and other vendor partners
- Devise strategies to drive online traffic and improve usability, design, content and conversion.
Desired Skills and Experience
- Bachelor’s Degree in Marketing or a related field. Master’s Degree will be an advantage
- Minimum of 5 years working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note: We thank all applicants, however, only those selected will be contacted.
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