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Job Vacancy for Brand Manager at Contec Global Group

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Contec Global Group – Established in 1984 and headquartered in London, the Contec Global Group has a worldwide presence, with operations in Asia, Africa and Europe. As a company established on the platform of e-Governance and smart technologies, Contec Global is amongst the most experienced independent technology and systems organizations operating in developing countries. Today, the Group is engaged, globally, in providing integrated, systems-based solutions in the fields of Secure Technologies, Infrastructure and Hospitality.

We are recruiting to fill the position below:

 

Job Title: Brand Manager
Location:
 Lagos

Role and Responsibilities

  • Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the lottery brand.
  • Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
  • Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
  • Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people.
  • Overall responsibility for the Green-lotto Lottery brand, its design, positioning and presentation to consumers.
  • Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
  • Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
  • Monitor key brand and customer performance metrics monthly and annually, reporting to the GM Marketing and other stakeholders on the performance of brand marketing initiatives.
  • Lead, manage, motivate and develop the Brand team.

Qualifications and Education Requirements

  • In depth knowledge of mobile, online and traditional advertising; CRM; social media and PR; creative marketing; retention marketing; etc.
  • Strong skills in marketing analytics, customer and brand campaign research and methodologies.
  • Experience developing and managing marketing budgets and forecast.
  • Demonstrated expertise directing creative teams to successful outcomes.
  • Applicant must reside in Lagos
  • Graduate, MBA qualification will be given preference
  • 5+ years working experience in developing creative and innovative brand strategies
  • Prior role as a Brand Manager is required. Candidate having gaming industry background will be given preference.
  • Brand and consumer marketing experience, with experience of multi-channel marketing and B2C retail markets.

 

How to Apply
Interested and qualified candidates should:
Click here to apply

 

Application Deadline 12th May, 2019.

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