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Retail / Sales

Current Vacancy for Expat Brand Manager at SIMS Nigeria Limited


SIMS Nigeria Limited – We specialize in the assembly, distribution and sales of consumer electronics from major brands such as – Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic.

Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Expat Brand Manager (Consumer Electronics & Home Appliances)

Location: Lagos

Job Description

  • The Brand Manager monitors market trends, oversees marketing activities, generates and drives go-to-market strategies with the sole aim of increasing brand market share, sales and profitability.


  • Minimum of B.Sc. or equivalent in Marketing or any other relevant discipline.
  • Minimum of 10 years experience in sales/marketing and brand management
  • Experience in the consumer electronics industry.


  • Responsible for in-depth market competitor analysis in order to identify threats and opportunities as well as develop marketing plan and activities accordingly.
  • Design and management of promotional and sponsorship activities.
  • Responsible for providing input in the production of adverts, email and online campaigns, road shows e.t.c
  • Responsible for liasing with the Brand principal on behalf of the organization
  • Responsible for maintaining a healthy PSI for the brand
  • Pilot innovations and create new markets.
  • Responsible for new product introductions.
  • Responsibility for all channels sales growth for the brand, especially Modern trade.
  • Management of products life-cycles (including line cessations)
  • Design and Execute brand marketing plans in alignment with corporate objectives.
  • Ensure brand’s sales, market share and profitability targets are met in line with corporate objectives.
  • Responsible for incremental expansion of dealership base.

Deadline: 16th August, 2019.

Method of Application

Interested and qualified candidates should:
Click here to apply online

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