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Business Development Manager (B2C2B) Job at Cashigo International

Cashigo International, a new internet finance company in Lagos State is looking to fill the full-time services of the position below:

Job Title: Business Development Manager (B2C2B)

Location: Lagos

Job Description

  • Develop and execute Company’s B2C marketing strategy
  • Establish goals for the growth of B2C Marketing; adjust and evolve programs over time to meet these goals
  • Audit existing tools and systems and present assessment of any gaps in technology stack and/or data needed to drive B2C performance and scale
  • Identify the Company’s most profitable customer segments and map back to marketing campaigns and cost
  • Work closely with the cross-functional teams on budget and planning
  • Build a 3-year financial plan that drives individual customer growth and profitability
  • Oversee the end-to-end execution of integrated B2C marketing campaigns, focused on driving customer acquisition, engagement, and retention via multi-channel marketing, including Email, Onsite, Internet Marketing, Social, and more
  • Build a robust channel testing strategy that allows for continual learning and optimization of channel mix.

Qualifications and Education Requirements

  • Master’s degree preferably in Marketing, PR and Communication or Business Administration
  • At least 3 years of previous experience in B2C digital marketing with ability to manage a meaningful budget, revenue numbers and team
  • An ability to lead and inspire marketing team
  • Ability to identify, hire, manage, and retain key talent as you build out a B2C-focused team.
  • Understanding of both B2B and B2C business models – experience with a B2C2B strategy is a plus
  • Strong spoken and written English skills
  • Strong understanding of effective PR and Marketing Communications

Deadline: 16th August, 2019.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter using the advertised “Job Title” as the subject of their email to: moonshine8789@gmail.com

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