Manufacturing / FMCG / Industrial

Job Vacancy for Sales Manager (Open Market) at Graceco Limited

Graceco Limited is a food processing and manufacturing company with specialty in consumer goods and the production of input for bakers and the confectionery industries. Graceco is a leader in confectioneries and bakers’ items. Our success is powered by our world-class team of highly engaged and committed staff.

We are recruiting to fill the position below:

Job Title: Sales Manager (Open Market)

Location: Lagos
Reporting to: ED, Sales & Marketing


  • Breakdown monthly revenue target and divide among sales executives and key accounts.
  • Achieve growth and attain monthly revenue target by successfully managing the sales team.
  • Develop predictive Daily Route Activity Report (DRAR) for sales executive in line with achieving monthly targets.
  • Develop strategy and tactics towards achievement of monthly revenue.
  • Designing and implementing strategic sales plan than expands company’s customer base and ensure its strong presence.
  • Ensure 100% adherence to DRAR on a daily basis.
  • Set monthly targets for outlets and key accounts based on revenue and approved products.
  • Monitor outlet and key account performance on a weekly and monthly basis via communication of stock availability, order generation, and returns management.
  • Ensure outlet achieves 100% of monthly targets and minimum of 1% of returns.
  • Ensure outlets and key account shelves are always stocked.
  • Provide market intelligence on competitors such as market shifts, emerging markets, new products/prices, etc.
  • Ensure 100% of approved products for the brand are available in outlets and key customers.
  • Work with production to ensure that minimum re-order level quantity for each products is maintained in the store at all times.
  • Work with Logistics Department to ensure that 95% orders are delivered within 48hrs of initial order.
  • Returns must be limited to 1 % of monthly sales.
  • 80% of receivables must be collected within 14 days; 95% within 30 days; and the remaining 5% must be collected within 45 days.
  • Ensure targets are delivered through people management, performance review, reward and individual recognition.
  • Apply consequence management – reward high performers and apply necessary disciplinary action to underperforming executives.
  • Review executive’s daily and weekly performance towards monthly target.
  • Provide on-the-ground support for sales executives to validate information in DRAR.
  • Ensure executive achieve 100% of their monthly targets.
  • Maintain sales volume and product mix towards achievement of target.
  • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
  • Selling and distribution cost cannot exceed 5% of monthly sales revenue
  • Prepare monthly report analysis on fuel usage, transportation cost, mileage, etc. for management’s review
  • Prepare weekly and monthly reports for Sales Director
  • People management; curb lateness and absenteeism among sales reps
  • Continually assess current distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans.
  • Other tasks as assigned by Management from time to time

Requisite Skill & Experience/Qualifications

  • HND/B.Sc in Number related course such as Business Administration, Economics, Sales/Marketing, etc.
  • Superior understanding of the company’s brands and products
  • Strong sense of professionalism, integrity, sound judgment and tact
  • Ability to maintain confidentiality; protect trade secret
  • Proficiency in the use of Selling module on ERP
  • Minimum of 5 years’ experience in similar position
  • Certified member of Institute of Sales and Marketing Management of Nigeria (ISMMN)
  • Successful previous experience as a sales representative or sales manager consistently meeting or exceeding targets.
  • Proven ability to drive sales process from plan to close.
  • Excellent mentoring, coaching and people management skills.
  • Committed to continuous education through workshops, seminars, online programs, and conferences.
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
  • Excellent negotiation skills
  • Excellent organization and planning skills
  • Ability to build and maintain relationships
  • Excellent oral and written communication skills
  • Applicant must live within Alagbado, Ikeja and Sango Ota axis.

Deadline: 30th November, 2019.

How to Apply

Interested and qualified candidates should send their Resume to: The subject of the mail should be “Sales Manager(OM)”.

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