Email Marketing Specialist Job at Vexceed Technologies Limited

Vexceed Technologies Limited is a digital technology service provider of digital marketing, Internet services, email & web portals, social network, Instant messaging, online games & entertainment, content, search, e-commerce, fin-tech, on-demand services, and mobile apps.

We are recruiting to fill the position below:

Job Title: Email Marketing Specialist

Location: Lagos

Description

• The company is currently recruiting for the role of a sharp, innovative, and experienced Emailing Marketing Specialist to join its growing digital marketing team.
• This individual will primarily implement and manage, email and marketing automation programs for multiple clients that span across various industries.
• While primary responsibilities will be related to email and marketing automation, he or she should be ingrained in digital culture and omni-channel marketing, and can work together with other channel experts to provide an integrated strategy for our clients across every aspect of digital marketing.
• If you’re looking to apply your expertise in Email and Marketing Automation and continue to grow your digital marketing skillset, then this is the position for you!
• Likewise, as an Emailing Marketing Specialist, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, dissemination of copy, automation, audience segmentation, A/B testing, analytics and reporting.
• Also, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

Requirements
Standard Qualifications:

• Bachelor’s Degree in Communications, Marketing, English, Journalism, or related field
• Excellent copywriting skills for marketing communications
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills to understand campaign performance (ROI analysis and recommendations)
• Proven email marketing experience.
• Experience doing research using multiple sources
• Working knowledge of content management systems such as WordPress.
• Proficient in all Microsoft Office applications.
• Excellent writing and editing skills in U.S.A and U.K style English
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills
• Ability to meet deadlines
• Confident articulating recommendations based on learnings, data and insights

Technical Qualifications:

• Digital marketing professional with minimum 1 year experience in Email and/or Marketing Automation
• Successful track record of building strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
• Experience setting up campaigns in marketing automation systems (ex. HubSpot, Marketo, Eloqua, etc.) and/or ESP (ex. MailChimp, Responsys, Klaviyo, etc.)
• Experience integrating with CRM platforms, and utilizing CRM platforms to database management and analysis (ex. Salesforce, Zoho, HubSpot, etc.)
• Experience identifying and mapping data elements needed to drive personalized, relevant email experiences
• Experience integrating and extracting reporting from analytics platforms (ex. Google Analytics, Adobe Analytics).

Responsibilities
Set-Up & Implementation:

• Conducting market research to better comprehend prevailing consumer behaviors
• Reviewing former clients’ campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
• Design, support and execute email marketing campaigns to support communication to various customer segments and buyer personas
• Create and manage database segmentation to tailor campaign and program messages for targeted audiences across specific market segments, industries and roles
• Develop and implement lead-scoring rules based on online behavior, internal data, profiling, and other data points that show interest and intent
• Build and ensure on-time detailed program schedules – from kick-off to tracking codes, to client review to deployment; including managing stakeholder expectations and communicating project timelines
• Creating well-written copy that is free from mistakes.
• Collaborating with Graphic Designers to improve the appearance layout of outputs
• Manage creative development of email templates and landing pages with internal copywriter, designer and programmers
• Build program test plans. Perform and analyze A/B split testing for template formats, subject lines, and landing pages
• Set-up, test/QA and deploy email campaigns in various platforms
• Build lead capture forms and landing pages to support acquisition and tracking
• Monitoring and reporting on the utility of each campaign.

Strategy:

• Assist with relationship marketing strategy to develop acquisition, onboarding, nurturing, retention and win-back campaigns
• Work with the client and team to determine goals, target segments, campaign flows, content needs, and KPI requirements for each campaign
• Define client target audiences and buyer personas through data analysis, exploration, and customer segmentation
• Develop and manage automation workflows within a variety of email and marketing automation clients (MailChimp, HubSpot, Klaviyo, and more)
• Participate in journey mapping process to create best in class end-to-end customer experiences, from digital touchpoints to content topics and themes.

Reporting & Analysis:

• Monitor campaign performance and present results to clients in monthly and ad-hoc reporting
• Monitor, report and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey
• Manage email deliverability and ensure legal compliance (CAN-SPAM)

How to Apply
Interested and qualified candidates should:
Click here to apply