Manufacturing / FMCG / Industrial

Modern Trade Manager in a Manufacturing Company

Ascentech Services Limited – Our client, a trusted Manufacturer of synthetic hair extensions is recruiting suitably qualified candidate to fill the position below:

Job Title: Modern Trade Manager

Location: Lagos
Employment Type: Full-time
Industry: FMCG – Dry Hair / Hair Products


  • Identify well – known supermarkets and e-commerce platforms, in Lagos, for potential discussions about partnering with our brand.
  • Supervise and lead the Modern Trade sales team in Lagos.
  • Manage and build strong business relationships between the brand and the supermarkets/e-commerce platforms.
  • Manage and oversee the profitability of the business, by developing long-term and short-term sales goals, as well as channel strategies to achieve business objectives.
  • Work closely with the product and trade marketing teams; will oversee performance of both teams, in terms of the category the brand falls within, sales, and promotional effectiveness.
  • Manage the brand’s perception, at sales’ point.
  • Develop and execute monthly/quarterly and yearly customer plans.
  • Follow and have a detailed understanding of the competitors and propose ideas on how the brand should stay ahead.
  • Recommend and Implement sales strategies and plans.
  • Maximize customer service, in supermarkets and E-commerce platforms, and take any necessary action to maintain same including the satisfaction of any customer complaints.
  • Achieve agreed sales volume and control of expenses, based on each supermarket, and e-commerce platforms.
  • Manage products’ forecast, availability, listing, shelf share, etc. Development and retention of the distribution network timely and professionally.
  • Review contracts with supermarkets/e-commerce platforms, and agree to business terms, favorable for the brand.
  • Identify and act on cost reduction opportunities especially those that arise out of increased collaboration with the supermarkets and E-Commerce platforms.
  • Set up Standard Operating Procedures to service Key Account Customers


  • BSc degree in Business Administration, Marketing or relevant field
  • Minimum of 5 years proven work experience as a Modern Trade Manager in the hair manufacturing or hair care / cosmetics industry
  • Experience managing a high performance sales team
  • Knowledge of CRM software and Microsoft Office Suite
  • An ability to understand and analyse sales performance metrics
  • Solid customer service attitude with excellent negotiation skills
  • Strong communication and team management skills

Deadline: 17th April, 2021.

How to Apply
Interested and qualified candidates should send their CV to: with the “Job title” as subject of the email.

Note: Only shortlisted candidates will be contacted.

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