Product Manager in an International FMCG Company

Adexen Recruitment Agency – Our client, an International FMCG Company is recruiting to fill the position below:

Job Title: Product Manager

Location: Lagos
Employment Type: Full-time
Industry: FMCG
Job Seniority: Manager
Job Category: Marketing

Job Introduction

  • Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.


  • To effectively communicate product benefits to all the relevant customers
  • To reinforce and grow customer loyalty to Group’s products and ensure product launches
  • To prepare and present marketing plan (strategy) per product on an annual basis
  • To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
  • To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
  • To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
  • Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
  • To define the customer chain analysis and analyze relationships/links between them
  • Comply with relevant legislation, ethical standards and company policies.
  • Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
  • To set budgets for and control allocated promotional expenditure for the product(s)
  • Participate in building the new product launch procedure
  • Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.
  • Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
  • To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
  • To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors

Desired Skills and Experience

  • Bachelor’s degree in Marketing, Sales, Business or any relevant field of study
  • Master’s degree is a plus.
  • FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
  • Good experience with formal brand planning processes with P&L forecasting/ structures.
  • Cost management, pricing strategy, research based methodologies for commercial application.
  • New product development experience
  • In-depth knowledge of the FMCG industry and its distribution system
  • Effective strategic planning abilities
  • Ability to communicate commercial value of our products to target audience
  • Willing and able to travel extensively
  • Analytic & synthetic capacity
  • Effective forecasting, budgeting skills
  • Top negotiating skills
  • Developing skills, training and enabling learning on the job
  • Making decisions & driving necessary changes for performance
  • Knowing how to deal with conflict

How to Apply
Interested and qualified candidates should:
Click here to apply online


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