Digital Marketing Specialist at Venerer Talent Limited

Venerer Talent Limited – Our client is currently looking to hire a candidate to join its workforce in the position below:

Job Title: Digital Marketing Specialist

Location: Lagos

Job Description

• The Digital Marketing Specialist will develop, implement, track and optimize the organization’s digital marketing campaigns across all digital channels.
• He will also Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Responsibilities

• Maintaining our social media presence across all digital channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Qualifications / Experience

• B.Sc / M.Sc Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Deadline: 16th August, 2021.

Method of Application
Interested and qualified candidates should send their CV in PDF format to: resourcing@venerertalent.com clearly indicating the Job Title as the subject of your mail.