Media / Advertising / Publishing

Web Traffic Acquisition Manager in an International News Media Company

Myrtle Management Consultants Limited – Our client is an international News Media Company building a respected media brand, across television, mobile, and web.

They are recruiting to fill the position of:

Job Title: Web Traffic Acquisition Manager

Location: Victoria Island, Lagos
Employment Type: Full Time

Job Description

  • The company requires to fill the role of a Web Traffic Acquisition Manager tasked with growing and developing the audience of the Company by using paid traffic sources.
  • Working alongside the Head of Digital, your role is a hands-on role; you will be actively creating and managing campaigns and determining what tests we should run.
  • The Company has an extensive, ever-growing library of premium content. You will curate content that you think will work well on different paid media channels. You are expected to be innovative, web, and multimedia savvy.
  • Having a firm grasp of the various digital touch-points, and successfully steer our organization’s digital narrative, and drive highly effective digital campaigns.


  • Build, plan and implement a traffic acquisition strategy
  • Identify key traffic acquisition KPIs and metrics
  • Monitor and manage online campaigns
  • Build an online engagement and exposure strategy
  • Analyze keywords, web traffic, and market trends
  • Work with growth teams
  • Track, measure, and analyze user engagement and conversions
  • Track and manage multiple lead generation channels
  • Increase organic traffic
  • Perform SEO research and identify effective content and keywords
  • Implement best Search Engine Optimization (SEO) practices and techniques
  • Prepare and present reports on marketing strategy
  • Stay up to date with the latest technologies and best practices
  • Build a strong back-link acquisition strategy
  • Develop, plan and implement the marketing strategy for various verticals and sites
  • Traffic acquisition expertise on social media platforms (Facebook, Twitter & Instagram, LinkedIn, etc.)
  • Assist with creative writing for our Ad campaigns
  • Monitor and remain current on new trends and approaches in web and social media, and adjust accordingly to always get optimal ROI
  • Setting up and optimising accounts and campaigns, including keyword research, writing ad copies, budget, and bid management
  • Manage PPC budget, optimise campaigns against margin goals, and leverage bid management to drive efficiencies
  • Drive value for the organization.
  • Analyse and report on digital campaigns.
  • Analyse customer and user data.
  • Engage with clients, sales teams, and management.
  • Map out how digital assets will be optimized for business results.
  • Define and action digital events.


  • Bachelor’s Degree in Advertising, Marketing, Communication Science or equivalent.
  • Minimum of 2-3 years of experience in a related role with strong knowledge of traffic acquisition campaigns, preferably at a publisher
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Excellent organizational and time-management skills
  • Critical thinker and problem-solving skills
  • Data-driven mindset, strong analytical skills, and experience in tracking relevant metrics
  • Experience with WordPress, HTML, and Google Analytics
  • Excellent communication and presentation skills
  • Excellent written and verbal communication skills.
  • Firm grasp of emerging digital tools.
  • Thorough understanding of digital touch points.
  • Excellent interpersonal skills.
  • Insightful and perceptive.
  • Business knowledge.
  • Deadline driven.
  • Understanding of web analytics.
  • Possess broad knowledge of best digital practices.


Deadline: 30th December, 2021.

How to Apply
Interested and qualified candidates should:
Click here to apply online


  • Interviews are on a rolling basis to this date.
  • Only shortlisted candidates will be contacted.
  • Please submit a portfolio of your works along with your application.

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