Black Pen Recruitment is South Africa’s #1 recruitment consulting firm specialised in BPO services, foreign language recruitment and staffing solutions and immigration services. With our outstanding experience in the BPO industry and our own in-house immigration division, we will find the right candidates for foreign language specialist positions as well as immigration solutions for foreign employees.
We are recruiting to fill the position below:
Job Title: Marketing Manager (FinTech / Cryptocurrency)
Location: Lagos (Remote)
Employment Type: Full-time
Job Description
- Are you an experienced Marketing Manager with insight into the world of Fintech? Someone who understands crypto and the blockchain space? Then this is for you!
- Our client, an American-based company is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. The mission is to make bitcoin/blockchain and other FinTech services more accessible, and affordable, than ever before. This dynamic company is looking to hire a Marketing Manager to join their team.
- Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all. Whilst driving business through technology.
- Top candidates are clear communicators who are highly self-motivated, eager to collaborate, exchange knowledge, apply new skills and pitch in for whatever the team needs to ship new services.
Responsibilities
- Execute marketing plans, campaigns and strategies in line with the agreed budget
- Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
- Determining the feasibility and profitability of a new market or existing campaigns
- Fostering and executing marketing and advertising campaigns
- Managing on-going marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness
- Implement online marketing strategies
- Giving ideas, recommendations, and plans to contribute to the optimisation of marketing strategies
- Developing and executing the content marketing strategy for the business
- Supporting the new business team in the identification and generation of leads
- Assisting the team in the target delimitation for products, brands, or services
- Keeping up to date with industry activities and trends.
- Researching, analysing and summarising market trends.
- Studying competitors’ market behaviour and strategies
- Overseeing marketing material.
- Building strategic relationships and partner with key industry players, agencies and vendors.
Requirements
- Bachelor’s Degree in Marketing or Business or similar.
- 5+ years of experience as a marketing manager.
- Experience ideally within FinTech, Crypto, start-up environment.
- Experience building complex marketing programs and reporting on the results.
- Exposure to digital and direct response marketing.
- Strong project management skills.
- Strong problem-solving ability, including metrics-driven thinking.
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