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Manufacturing / FMCG / Industrial

Meals Senior Brand Manager at the Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Meals Senior Brand Manager

Reference ID: R-74089
Location: Lagos
Employment Type: Full Time
Travel Required: 00% – 25%
Relocation Provided: No
Reports to: Category lead-Africa

Position Overview

  • Implements a marketing/sales strategy for one or more of the organization’s more complex or strategically significant products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; prepare sales forecast; oversees product development and design.
  • An individual contributor who guides others in resolving complex issues in the specialized areas based on existing solutions and procedures; works independently with guidance only in the most complex situations.
  • Ability to manage an AOU (Africa Operating Unit) brand – inclusive of key strategies and innovative plans and initiatives – while motivating / leading, coordinating and working with key internal and external cross-functional partners to deliver on long- (3+ years), mid- and short-term objectives and business plan metrics.

Function Related Activities / Key Responsibilities

  • Develop short (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support AOU category and brand growth targets.
  • Assess attractive local (AOU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
  • Provide direction, leadership and coaching to members of project teams.
  • Manage brand Net Revenue, Gross Profit, and Direct Marketing expenses to deliver AOU brand growth and financial targets.
  • Develop programs and secure the required budget in order to execute the brand plan.  Where applicable, ensure appropriate implementation of global/regional direction into local execution.

Relocation:

  • Location is flexible within Africa OU
  • Relocation Offered.

Education Requirements

  • Bachelor’s Degree required, MBA preferred.

Related Work Experience:

  • 5 – 7 years of brand management / marketing experience.
  • Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).

Functional Skills:

  • Brand equity
  • Marketing concepts
  • Marketing operating strategies
  • Creative concept evaluation
  • Strong financial acumen and business analytics.

Application Closing Date
7th July, 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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