Manufacturing / FMCG / Industrial

Area Sales Manager in a Leading Consumer Goods Company

BP Business Solutions Africa – Our client is a leading consumer goods company with well-known food, home care and personal care products.

They are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Nigeria
Employment Type: Full-time

Job Description

  • The Area Sales Managers will be responsible for sales volumes, customer management, re-distribution & retail development as well as people management.


  • Manage area to deliver monthly NIV targets.
  • Ensure Area performance growth in NIV and Volume.
  • Ensure distributors performance growth in NIV and Volume.
  • Ensure range selling to distributors/channel partners.
  • Improve service delivery, manage relationship and open vibrant communication channels with partners.
  • Establish, maintain and expand your customer base in the defined coverage territory/channel.
  • Drive Sales team to achieve volume and value objectives in territory defined via relevant stakeholders.
  • Ensure effective coverage of wholesale, retail outlets and/or specialized channels in your area.
  • Establish, maintain and expand outlet base by continually recruiting new outlets weekly.
  • Drive team to effectively execute Sales Drivers (AVQPPP) in outlets within coverage area.
  • Monitor team’s performance and manage them to achieve targets.
  • Define and allocate coverage territory and routes to each member of the team.
  • Ensure close monitoring of distributors stocks and achieve zero incidence of product expiry.
  • Ensure that FIFO principle is strictly adhered to in all customer outlets in assigned area.
  • Enforce effective and efficient use of Redistribution Vehicles. Drive maximum distribution at minimal cost

Competencies and Experience

  • Candidates should possess a Bachelor’s Degree qualification with 3 – 5 years work experience.
  • Excellent communication skills (including written, oral and presentation skills)
  • Attention to details
  • Strong problem solving & analytical skills
  • Excellent interpersonal skills.

Deadline: 31st August, 2022

How To Apply
Interested and qualified candidates should send their CV to: using the Job Title and Location (e.g. Area Sales Manager-North) as the subject of the mail.

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