The name Okadabooks was thought of when the founder was riding an okada in his dreams. He noticed how Okadas were able to bypass the congested roads of Nigeria by offering a cheaper, faster and more flexible alternative to conventional means of transportation. Today the conventional way of reading and publishing books is currently experiencing a traffic jam from poor distribution to high printing costs. Okadabooks seeks to bypass the traffic in the Nigerian book publishing industry by making it easy to publish books, making it cheap to buy books but more importantly making it fun to read books on mobile devices! At the end of the day we are driven by the concept that people will read…if books are made cheap and easily accessible and what better way to do that than by using mobile phones!