CELEBRATING LIFE – EVERY DAY, EVERYWHERE. Diageo is the world’s leading premium
drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do
Job Title: Partnership & Business Development Manger – Reserve Nigeria
Job Location: Lagos
Level/Grade: L5 (M2)
Reporting to: Head of Reserve
Context/Scope:
Reserve Brands have been identified as a priority for our region and resources have been allocated as such. Luxury Brands are built through our customers in Top Bars and Specialty Stores.
Market Complexity:
Nigeria is a huge region and a growth engine for Diageo, especially for Reserve. To layer on this, Diageo has different business models across the region and many stakeholders are involved in the actual execution within the markets.
Purpose of Role:
The purpose of the Regional Partnership and Business Development Manager Reserve Nigeria role is:
Establish and activate strategic alliances and partnerships with other growing luxury brands and services in Nigeria, including new channels for selling Reserve
Search and spin regional programs, should be responsible for building Reserve Customer Marketing community ie. the expertise to create tailored solution, source local gifting initiatives, build network of POS Point of Sales suppliers.
Take leadership in Reserve portfolio initiatives, especially World Class
Train the teams (direct and indirect) in reserve capabilities
Manage and coach the Brand Ambassadors
Top 3-5 accountabilities:
Develop the strategy and portfolio architecture ideal for each channel and outlet segmentation. Prospect and develop new channels, mainly unexplored luxury resorts
Execution: Accountable for defining the right level of activation in each outlet segment by category/ brand. Execute against the alliances he has established in order to leverage business and brand equity
Creative: Accountable for the Search and Spin (and creation if needed) of programs and portfolio sales drivers that can be used in each market to drive local Key Performance Index (KPIs).
Managerial: Accountable for the tracking and development of Key Performance Index (KPIs) (distribution, visibility, prescription and brand activation) across key markets in the region. Accountable for the management of assigned Advertisement & Promotion funds to be used to drive Regional portfolio platforms across the markets, mainly World Class.
Qualifications and Experience Required:
Graduate Calibre.
Minimum 5 years’ experience in Trade-Marketing / CMO Customer Marketing and Sales.
Experience in Marketing is a plus.
Managing third party relationships
Strong interpersonal skills
Experience in Luxury brands
Project and budget management
Knowledge of spirits is an advantage
Working Conditions and Options
– Travel from 60% the time
– Most of the work will be done in the field
– Part of the work will happen during the late afternoon or evening, although there should be flexibility to work during the day
How to Apply
Click here to apply
Leave a Reply