General Manufacturing / FMCG / Industrial

Brand Manager – Colas (Nigeria Franchise) Vacancy at Coca-Cola Company – Lagos

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit or follow us on Twitter at

Job Title: Brand Manager – Colas (Nigeria Franchise)
The Coca-Cola Company – Lagos


    Lead the development & execution of marketing strategies & plans for the brand to maximise long-term volume & profit flow and increase the long-term value of the brand.
    Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
    Nurture an effective working relationship with Franchise/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies.
    Lead, motivate and develop capabilities of the Brand Team (where applicable)


    Strategic Thinking/Planning (20%) – Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the BU; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the BU; Align strategy (with all key stakeholders, including bottlers) across the BU to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; .
    Deliver results (45%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including BU and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across BU/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives.
    System Alignment (25%) – Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b
    Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies; Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.


    Accountable for Brand P&L
    Brand totals for: Unit cases, Gross Profit, DME, Brand Contribution
    Brand health measures


    (BU) Brand Manager: Marketing Director, BU Strategic Marketing Manager, BU Specialist teams, Franchise Marketing teams (where applicable), Bottler senior managers, supplier/agency mgmt. & account management, Channel marketing
    Nature and Purpose of the Interaction: Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.


Direct Reports ( Position Titles, not names): NO
Supporting Service: Marketing Operations Teams


Technical Skills :

    Develop Brand Plan
    Maintain Brand Essentials
    Develop and Implement Promotional Activities
    Activate Brand Mix
    Manage Brand Communication Strategy
    Secure Bottler Integration
    Manage Commercialisation Process
    Manage Research Process
    Fluent in English and French

Leadership Behaviors: Leader of Self

    Drive Innovation – Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
    Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
    Act Like an Owner – Deliver results, creating value for our brands, our System, our customers and key stakeholders.
    Inspire Others – Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
    Develop Self and Others – Develop self and support others’ development to achieve full potential

Required Experience
6 years brand marketing experience in a FMCG environment.

Bachelor’s Degree

Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.


    Business issues (full spectrum) – brand level across markets in geography
    People issues (full spectrum)

TRAVEL REQUIREMENTS : Significant travel may be required

Brand Manager and Senior Brand Manager role has the same core competencies. The influencing factors for a Senior Brand Manager role will include time in business, strategic importance of brand, contribution of brand to total business and the like. Within the Franchise environment a higher degree of strategic direction will be provided by the BU, meaning the focus of the Franchise Brand Manager will be on shorter term plans

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

How to Apply
Click here to apply online

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