Job Title: Brand Ambassador
Pernod Ricard – Lagos
About this job
Job description
Represent Pernod Ricard Nigeria & MMPJ (Martel, G.H.Mumm, Perrier-Jouët), as brand ambassador. Support the brand team in planning, tasting, implementation, and evaluation of wine and spirits field / brand development activities including: image building; product introduction; identification of commercial opportunities for the brand
Key Relationships – In Market
Portfolio Manager
Commerical & Sales teams
Customers (on & off trade)
Media and key trade influencers
Key Relationships – MMPJ
Regional Director (hierarchical report)
HR (Personal development induction, group potential assessment)
Key Tasks: (including decision making authority as agreed with line manager)
Brand education
Educate PR sales force ensuring comprehensive understanding of the categories, brand’s specificities & key differentiating qualities
In cooperation with sales force, mentor staff in key trade customers
Conduct tastings / education for groups of target consumers, opinion leaders and press
Increase share of mind for MMPJ brands amongst PR employees & key brand stakeholders
Business and Brand development
Build and manage relationship with selected key customers in order to deliver incremental business locally
Build database and nurture business to consumer and business to business contacts building loyalty, advocacy and sales.
Implement consumer and trade promotions in line with global guidelines
Coordinate clients/consumers/press visits to MMPJ Houses and MMPJ Brands representatives visits in market
PR support
In cooperation with Marketing and PR Departments, identify PR opportunities suitable for MMPJ brands in line with their communication platform
Ensure media coverage through brand representatives’ presence (Cellar master, MMPJ representatives, Pernod Ricard management) or self-involvement in appropriate cases
Advocacy
Develop relationships, liaise and influence key media, industry, distributor, trade and other organizations that can play an instrumental role in building brand reputation and advocacy of our brands
Explore opportunities amongst the high net worth individuals and their social set.
Reporting to Affiliate and Brand Owner
Report MMPJ brands and competitors monthly activities with recommendation
Be the eye and the ear of the market by analyzing trade/consumer insights
Follow Price analysis and sales performance within a defined competitive set
Live the Pernod Ricard Values – commitment, integrity, entrepreneurship, conviviality
Desired Skills and Experience
Personal Competencies (skills, knowledge, ability Experience – incl.)
Essential
Knowledge
– Graduated of a 5 years Business School / Master
– Wines & spirits enthusiast and connoisseur
– Marketing profile with commercial sensitivity
Skills
– English: fluent
– Local business language : operational
– Ability to work in a luxury environment
– Down to earth and self-controlled
– Extremely outgoing, sociable personality
– Excellent presenter with controlled communication
– Positive ‘can do’ attitude, flexible, engaged
– Ability to show initiative, creativity and entrepreneurial skills
– Reliable & Hard working
– Ability to adapt to different audiences (from sales force to High-end consumers)
– Integrity and ethics (responsible alcohol consumption and behavior)
Desirable
– Experience in Brand/Trade Marketing
– Good numeracy
– Good report writing
– Experience / interest in travel
– Local language
How to Apply
Click here to apply online
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