iConcepts applies its expertise in Mobile Messaging Technologies and its network of relationships with the Nigerian GSM operators, advertising and marketing agencies, media organizations and corporations in different industries to develop innovative marketing, entertainment, business and communication solutions.
We are recruiting to fill the vacant position below:
Job Title: Marketing & Growth Manager
Location: Lagos Job Description
Design and execute an overall marketing strategy and campaign plan designed to support the attainment of the business’ growth, revenue targets and customer retention.
Detailed research and analysis on the use of innovation marketing channels and best practice campaign management processes.
Detailed monitoring, analysis, reporting and presentation of campaign results and ROI to ensure financial KPIs are attained.
Coordinate iConcepts efforts to showcase successful product innovations at mobile technology forums
Set up clear monitoring mechanisms for all VAS & Digital products to ensure their continued performance throughout the product lifecycle.
Act as an internal advisor/consultant to Products & Business Operations team using data gotten from campaign result. This includes-
Identifying consumer trends and preferences to inform the product design, development and revamp processes
Conducting periodic market & competitor analysis to identify new opportunities and/or potential threats for the iConcepts business
Monitoring uptake and churn on Product and services to spot any possible product or content quality issues
Manage digital deployment of program & campaigns. Ensure integrity of mobile marketing and online marketing and any data feeds imported from social media.
Ensure all campaigns launched adheres to Network Operator and Regulatory body’s guidelines and directives.
Manage relationships with relevant units of client Operators