Deloitte is the largest private professional services network in the world. Every day, approximately 263,900 professionals in more than 150 countries demonstrate their commitment to a single vision: to be the standard of excellence, while working towards one purpose – to make an impact that matters.
Deloitte West Africa is a cluster of Deloitte offices that has joined together to provide seamless cross-border services to our clients in the region and to pass on the benefits of scale and access to resources that this organization can generate. Our West Africa practice serves multinationals, large national enterprises, small and medium-sized enterprises and the public sector across these regions: Nigeria and Ghana.
We are recruiting to fill the position below:
Job Title: Head of Marketing (Retail)
Reference Number: Job_IP002
Location: Nigeria
Job Summary
- Responsible for designing, implementation and measuring of the client’s marketing and communications strategy. This would include management of marketing initiatives to enhance brand awareness and market share.
- You would creatively communicate the value of our client’s services to the customers and target markets.
Duties and Responsibilities
Marketing Strategy:
- Develop clear communications strategies and programs supportive of the company’s goals for visibility and perception.
- Lead on marketing projects, working with the sales, and product teams to set the strategy for major marketing initiatives.
- Stay abreast with industry trends and best practices and adjust marketing plans where necessary to stay ahead of competition
- Identify marketing opportunities by identifying consumer requirements, defining market, competitor’s share and competitor’s strength and weakness.
- Conduct market intelligence research, understands the competitive landscape and acts as the expert on the company’s customers, who they are, how they buy and their key buying criteria.
- Develop marketing plan for the retail products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Develop marketing framework to achieve marketing targets in alignment with business objectives.
- Develop marketing initiatives to ensure that the right target audience is reached through appropriate channels.
Lead and Execute Marketing Operations:
- Oversee the implementation of the Marketing strategy – including campaigns, events, digital marketing, and public relations in collaboration with the Corporate communications unit of the company.
- Ensure the implementation of effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Set targets for marketing team to boost performance and drive profitability.
- Collaborate with product management department to develop product positioning and messaging that resonate with the target customer personas
- Understands and documents the company’s customer process, including where they get information, the who, what, when and why behind the decisions they make, then drive changes to the marketing processes based on lessons learned.
Stakeholder Management:
- Deliver projects and programmes that deliver positive ROI for the business.
- Manage main stakeholder relationship in the across regions/ sectors and inform and update all key stakeholders on marketing campaigns and progress towards project metrics.
- Lead on the ‘go to market narrative’ and ensure all activities are aligned with the company positioning and values of professionalism and consistency.
- Negotiate favourable terms for the company on all marketing contracts, initiatives and projects.
Sales Revenue Growth and Sustainability:
- Drive revenue growth through a Business marketing strategy that is closely aligned to the sales strategy, through a marketing mix including thought leadership and research marketing, content campaigns and sales enablement.
- Drive audience growth through Retail marketing strategy that drives target audiences which sales can leverage on to sell the company’s products and services.
- Continuously deliver a holistic strategy of acquisition, retention and engagement for a daily active user growth centric business objective.
Realignment of Marketing Strategies:
- Assess the effectiveness of the marketing programs that support the retail products on an ongoing basis, and submits reports to the business leads on required changes.
- Plan the launches of new products and releases of existing products, and manage the cross functional implementation of the plan.
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
- Develop and ensure implementation of overall marketing and product test markets strategy & approach for product launch.
- Be responsible for the marketing budget and building the company brand.
Customer Retention:
- Identify and build relationships with current and prospective clients through brand expertise and strategic initiatives.
- Develop market retention schemes using insight from customer value analysis and customer feedback.
- Utilize insight drawn from priority and target customers to determine the most effective retention strategies for each target group.
- Utilize customer usage patterns to establish methods for determining optimal price plans for customers at various points of the customers’ lifetime value.
- Solicit for and analyse customer feedback in form of surveys, behaviour analysis and purchase trends in order to develop effective marketing strategies.
- Maintain an updated database of customers and determine marketing strategies to engage them periodically.
Required Qualifications and Experience
- Minimum of Second Class Lower (Bachelor’s Degree)/ Upper Credit (HND) in Engineering, Computer Science, or a related field
- Professional qualification with the Chartered Institute of Marketing or its equivalent
- Has an expert understanding of the tech landscape, including the different products and companies
- 8 year experience in Sales/ Marketing function or related field with at least 5 years in a managerial role.
- Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis.
- Strong experience of stakeholder management
- Experience in budgeting, forecasting and planning experience in an operational environment.
- Experience in using data to illustrate business conclusions
- Proven track record of achieving targets and driving sales growth in a business.
- Prior experience in product management
- Previous experience successfully managing marketing team ideally from a similar industry.
- Strong experience as a line manager and a coach leading diverse teams.
Desired Competencies:
- Technologically Savvy
- Interpersonal Relationship
- Team motivation and management
- Analytic and Research skills
- Problem Solving skills
- Computer and graphics design knowledge
- Good Workflow management
- Communications skills
- Digital Marketing.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Head, Product Management
Reference Number: Job_IP001
Location: Nigeria
Job Summary
- Develop and coordinate go-to-market strategies when launching new products or services.
- You will be responsible for developing and implementing brand expansion strategies through alignment with the Customer service and advocacy, Sales and Engineering teams.
- You will also be expected to design product functions based on understanding of the customer and market needs to drive market expansion and revenue while creating and implementing product mapping, service management and product cycle, market sizing & forecasting; segmentation strategies, roadmap establishment; and creative product messaging and content marketing plans for products.
Duties and Responsibilities
Revenue Portfolio and Road Map Evolution:
- Oversee the development of product design and end-to-end implementation in line with corporate objectives.
- Align product design and development processes with business objectives, market strategy and profitability goals.
- Initiate product drive for increase in market share and diversification.
- Develop and draft new products in support of specific programs and strategic objectives, tailored to the unique coverage needs of the program. Coordinate efforts with the business units and program administrators.
- Create and maintain a portfolio of well-written products that meet the current and future needs of the company’s clients.
- Execute the go-to-market strategy and plans for the products to optimize long run contribution over the product life cycles.
- Design the product plan, price, pricing strategy, development budget and road map.
- Review and improve the end-to-end service delivery model for the new products working with operations, support and technology teams, with the aim to provide a seamless and world class customer experience.
- Review and improve the end-to-end service delivery model for the new products working with operations, support and technology teams, with the aim to provide a seamless and world class customer experience.
Product Launch and Improvement:
- Help the business in launching new product categories.
- Consult with business partners to perform feasibility (e.g., capacity, expertise, infrastructure, etc.) and financial assessments (e.g., at-risk investment, sales forecast, breakeven point, longer-term horizon for ROI, etc.) for new products.
- Create go-to-market strategies (e.g., test/launch plans) and positioning for new products.
- Manage internal communication relating to new product launches and enhancements including regular updates to internal stakeholders.
Product Development Strategies:
- Identify new businesses segments and pockets of selection currently under serviced by the business.
- Oversee the creation and management of pricing models for each product.
- Act as the key point of contact for the product team with other Department Heads and identify requirements that the product team can help solve.
- Provide thought leadership for pricing function by continuously experimenting with different strategies to deliver competitive prices for our customers.
- Work collaboratively with Sales, Engineering and Operations to ensure effective delivery and support of products and services.
- Lead on strategic initiatives around innovation and new products, and responsible for the delivery and execution of product strategies and plans.
Product Performance and Profitability:
- Work collaboratively with relevant teams to ensure there is common understanding of business goals and objectives.
- Develop high-impact sales tools such as white papers, presentations, case studies, business cases, to help improve sales win rates.
- Responsible for spearheading investigation and analyses on the product and the product market.
- Evolve the proposition to support meeting the agreed objectives, ensuring proposition is fit for purpose in the competitive environment.
Product Research:
- Responsible for advancing product research and insights for approval prior to distribution to user groups
- Develop an understanding of research and insight needs from for products and customers
- Develop knowledge of consumers and customer segmentation and their characteristics respond to product offerings including customer needs, interests, behaviors, decision drivers and product preferences.
- Develop an understanding of key current and future Product trends and opportunities so this knowledge can be applied to insights.
Required Qualifications and Experience
- Minimum of Second Class Lower (Bachelor’s Degree)/ Upper Credit (HND) in Engineering, Computer Science, or a related field.
- MBA or Master’s degree in engineering, Management, or Technology is an added advantage.
- Experience of delivering features and products at scale.
- Minimum of 5 years track record of bringing new products to market within a B2C environment that meet the highest standards of delivery and quality
- At least 5 years plus product development, market and industry experience in a supervisory capacity
- Prior experience in product management and market research.
- Experience working in the Telecommunications industry with a track record of technical achievement and P&L improvement.
- Knowledge and understanding of the Nigerian and global Information Technology Industry especially Telecommunications.
- Strong experience as a line manager and a coach leading diverse teams.
Desired Competencies:
- Decision-making and problem-solving skills
- Products/Proposition Development and Management
- Demonstrable interpersonal and relationship management skills at expert level
- Demonstrable leadership and influencing skills at a senior level
- Environmental / Industry analysis
- Documentation and Strategic planning skills
- Excellent communication skills
- Project management skills also desirable
- Excellent analytical and quantitative skills.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Deadline: Friday; 6th September, 2019.
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