Saroafrica International Limited (‘Saro’) is an indigenous private sector player with 3 decades of experience in Nigeria. Saro has five Subsidiaries (Saro Agrosciences, Saro Lifecare, Saro Agro-Allied, Gossy Warm Spring and Saro Oil Palm) and two Joint Ventures (AgriseedCo and Green Hills Agricultural Products). Saroafrica is set to become a leading consumer, manufacturing, FMCG and integrated agricultural value chain group. In pursuit of this ambition Saroafrica is making significant investment in a Palm Plantation and Cassava to Ethanol Plant.
We are recruiting to fill the position below:
Job Title: Marketing Officer
Locations: Abuja (FCT), Benue, Edo, Ekiti, Lagos & Oyo
Employment Type: Full-time
Job Summary
- Marketing Officer will be responsible for developing marketing strategies, promoting brand growth and expansion, implementing marketing plans, and using a variety of data to drive volume and profitability.
- He/ She would conduct market research to gain insights and deliver innovative marketing campaigns.
- He/ She would track and analyze the performance of advertising campaigns, manage the marketing budget and ensure that all marketing materials are in line with our brand identity.
Duties / Responsibilities
Brand Management:
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Manage a team of people working on brand initiatives
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies.
Marketing Strategy:
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Market Research:
- Carry out market research to gain a clear understanding of what an organization’s customers really want
- Identify new market opportunities to help the organization create a market niche for its products or services
- Study the organization’s competitors to develop superior products and employ efficient marketing techniques
- Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive.
Education and Experience
- Minimum of B.Sc (2.1) in preferably in marketing or any related field
- Minimum of 2 years’ experience in marketing or sales functions
- Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
Age Requirement:
- 28 – 35 years old.
Required Skills / Abilities:
- Innovative Leadership
- Time Management
- Decision Making and Problem Solving
- Leadership; Coaching, Delegating and Developing People
- Networks and Alliances
- Managerial Leadership/Talent Management Skills
- Interpersonal skills
- Negotiation Skills.
Deadline: 15th March, 2022.
Method of Application
Interested and qualified candidates should:
Click here to apply online
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