The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Senior Human Insights Manager
Job Requisition ID: R-87299
Location: Lagos, Nigeria
Job type: Full time
Travel Required: 26% – 50%
Job Description Summary
What You’ll Do For Us:
- Leads development of insights learning plan, including identifying key insights-driven opportunities and threats by category and channel.
- Define insights protocols and deliver insights to Operating Unit category for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to Africa Operating Unit Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to Integrated Marketing to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)
- Collaborate with Integrated Marketing to understand and incorporate category consumer and consumption insights.
- Define and action testing protocols for Integrated Marketing campaigns.
- Function network contribution: share insights from Operating Unit and learnings, capabilities development, and apply best practices from the global Consumer Insights network.
- Carry out situational coaching and talent development; Provide insights consult support for related Operating Unit functions.
Role Requirements
- Bachelor’s Degree in Marketing, Business or related field is required.
- 8 – 10 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required.
- Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network.
- Deep understanding of Market and Consumers.
- Ability to mine social and cultural trends.
- Experience within the FMCG space is an added advantage.
Skills:
- Analytical Techniques, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Digital Media Strategy, Influence, Influencing Decisions, Leadership, Market Research, Media Planning, Microsoft Office, Problem Solving, Project Management, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research.
What We Can Do for You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation
Deadline: 24th April, 2023.
Method of Application
Interested and qualified candidates should:
Click here to apply online
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