ETAP is a car insurance app that makes buying and claiming on car insurance as easy as taking a picture, using lightning-fast technology to prevent frauds, unlock better experiences and fairer prices for our customers by offering risk profile based instant cover, crash notification and emergency support, instant claims payment, introducing flexible automated payment plans as well as showing driving behaviour insights with driver score (per trip completed) and Safe Driving Rewards for drivers who drive safely.
ETAP is the most powerful car insurance app in Africa that is setting a new standard for the insurance industry in Africa. By upending the traditional insurance model, we have transformed vehicle insurance from a necessary inconvenience to a rewarding and personalized experience.
We are recruiting to fill the position of:
Job Title: Product Marketing Manager
Ref: HBZNRGTVSM
Location: Nigeria (Remote)
Job Type: Full Time
The Role
Your responsibilities will include:
- Developing product messaging that differentiates the ETAP platform and proposition from others in the market.
- Establishing go-to-market strategies for our product (target customer segments and use cases, monetization, pricing, positioning, value proposition, partner prioritization).
- Helping to define the content strategy and create compelling content (presentations, blogs, case studies, ebooks, website copy, etc.) that highlight our product value
- Studying ETAP products to have deep knowledge in order to smoothly execute the marketing process.
- Creating marketing plans and campaigns for ETAP products to attract new customers.
- Developing and implementing promotional activities such as platform releases/updates, technical webinars, and platform update launches.
- Developing and implementing online media campaigns to target key audiences, and measure success in achieving them, including integrating social media and other audience engagement tools where relevant.
- Support the planning, implementation, and monitoring of appropriate digital media and social media analytics and media strategies to promote effective online communications and engagement.
- Ensuring marketing programs have the appropriate level of supporting materials such as messaging, pricing, offers, distribution channel support, and KPIs.
- Providing product guidance and direction based on sales successes, customer feedback, and evolving market trends to key stakeholders.
Ideal Profile
Skills required:
- You have a genuine interest in and curiosity about ETAP and consumer insurance in general.
- You have to enjoy working as a team to solve problems collaboratively.
- You have 3+ years as a Product Marketing Manager in a Tech Startup.
- You have attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- You have experience initiating and driving a range of GTM programs, including webinars, trade shows, social media, content marketing, etc.
- You have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
- You are both an initiator and a pusher. Has the urge and ability to make things happen and to solve practical problems in a dynamic environment.
- You have the ability to handle a number of concurrent activities with strong organizational skills and attention to detail.
What’s on Offer?
- Leadership Role
- Flexible working options
Method of Application
Interested and qualified candidates should:
Click here to apply online
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