Area Sales Manager at GBfoods Africa

GBfoods Africa – Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey.

Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Location: Lagos
Department: BU Nigeria
Sector: Consumer goods
Discipline: Sales
Slot: 4 Openings


  • We are seeking dynamic and results-driven Area Sales Managers to join our team. The vacancy is in different regions in the country.
  • In this role, you will be responsible for leading a team of sales representatives, developing sales strategies, and driving revenue growth within your assigned territory.
  • You will work closely with the sales team to identify new business opportunities, build strong relationships with key clients, and ensure customer satisfaction.
  • The ideal candidate will have a proven track record in sales management and a strong understanding of the market.
  • If you are a motivated leader with excellent communication skills and a passion for driving sales, we want to hear from you!
  • As the Area Sales Manager, you will play a key role in driving sales growth within your assigned territory. You will be responsible for managing a team of sales representatives, developing and executing strategic sales plans, and building strong relationships with existing and new customers within the food and beverage industry.


  • Develop and implement sales strategies to achieve assigned sales targets for your territory.
  • Coach, and mentor a high-performing team of sales representatives.
  • Build and maintain strong relationships with key customers, distributors, and industry partners.
  • Identify new business opportunities and develop strategies to secure new accounts.
  • Analyze market trends and competitor activity to identify opportunities for growth.
  • Prepare sales reports and forecasts to track performance and measure progress against goals.
  • Collaborate with marketing, production, and other departments to ensure a seamless customer experience.


  • Proven experience in sales management or a similar role
  • Demonstrated ability to lead and motivate a sales team
  • Strong analytical and problem-solving skills
  • Excellent communication and negotiation abilities
  • Bachelor’s Degree in Business Administration or related field
  • Ability to travel within the assigned territory


  • Competitive salary and performance-based bonuses
  • Comprehensive health benefits package
  • Opportunity for career growth and advancement
  • Sales training and professional development programs
  • Sales incentives and rewards

How to Apply
Interested and qualified candidates should:
Click here to apply online


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