CornerStone Staffing – Our client, a Forward-thinking, fast paced FMCG company, is looking for the services of a qualified candidate to fill the position below:
Job Title: Digital & Social Media Specialist
Location: Lagos
Job Description
- The Digital and Social Media Specialist will be responsible for developing and delivering high quality content across social media channels for the relevant Strategic Business Unit.
Responsibilities
Digital Communications and Social Media:
- Working with all teams, to develop, implement and maintain an imaginative and comprehensive social media presence for selected projects using a wide variety of tools, setting ambitious targets and monitoring success.
- Develop and execute plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
- Working with relevant people within teams in the SBU in order to actively contribute to developing and delivering ‘overarching’ online presence, enhancing our external profile.
- To embed these strategies within the culture of the operation and actively support colleagues in using a wide variety of appropriate tools.
Identifying and Developing Engaging Online Campaigns:
- Identify and execute engaging online creative projects that will enhance and drive online engagement metric objectives as identified.
- Monitor and identify trends in Nigeria social media, market intelligence and insight to support effective strategies, plans and audience reach
- Identify, build relationships and pro-actively engage with influential bloggers, journalists and on-line commentators and media agencies relevant to our work.
Website Management:
- Working with local and regional digital team to edit and create new content for the relevant pages on the country website with the aim of increasing interactive engagement and audience reach.
Tracking, Analysis and Reporting Media Coverage:
- Compile monthly reports detailing broadcast, tracking mentions, trends/engagement levels with analysis of data to inform future online presence and approach
- Provide corporate returns as required on our social media / digital reach, channels, audiences and digital engagement figures.
Education and Experience
- University degree in related area and/or post-graduate courses in areas of Marketing, Digital or Social Media
- At least five years’ experience in similar role (covering key elements of this job)
- Excellent consulting, writing, editing, presentation and communication skills
- Strong understanding of user-generated content management, content marketing and reputation management
- Demonstrable social networking experience and social analytics tools knowledge
- Proven success in application of social media for business use
- Web site management
- Graphic design skills
Skills and Competencies:
- Communicating & Influencing – Level 3
- Using technology – Level 3
- Managing Projects – Level 3
- Analysing Data & Problems -Level 3
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Senior SEO Specialist
Location: Lagos
Job Description
- Our client, a big player in the FMCG Industry, is looking to recruit a Senior SEO Specialist to help manage search engine optimization of products and category pages to improve search results and visibility as well as conversion, while driving traffic to the website through search engines.
Responsibilities
- Optimization and indexing of product pages
- Work with Central Team on optimization of category pages to ensure that ranks are high on the search engine result pages
- Work with the QC Team to approve product uploads
- SEO Specialist will also work with Content Team to approve product reviews
- Consistently review the website and look for enhancement opportunities to optimize website search results.
- Perform all on-site optimization, including optimizing title tags, meta information, URLs, content, headers, and more.
- Manage the website content (new product uploads, data scrubbing and migration where applicable, removing products, update pricing etc.)
- Write effective headlines, body, copy, and websites to optimize websites or web pages.
- Work collaboratively with Content Team to assure web advertising is presented most effectively and with key word optimization.
- Create program plans based on E-Commerce Marketing strategies to focus on customer retention, repeat purchases, and customer acquisition.
Education and Experience
- Bachelor’s Degree in any field from a recognized reputable university
- 5 years’ experience in SEO, Web Development and Content Management Systems or similar role in a fast-paced corporate environment
- Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc.)
- Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link-building, and surpassing client conversion goals
- Experience with keyword research, ranking and analysis tools
Skills and Competencies:
- Excellent verbal and written communication skills with proficiency in English Language
- Proficiency in Microsoft Office (Word, Excel and Power point) tools
- Working knowledge of Google Office Productivity Tools and In-depth experience with website analytics tools (e.g, Google Analytics)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO
- Proven ability to manage multiple tasks simultaneously
- Ability to work to deadlines and targets and prioritize tasks under pressure
- An eye for details is key
How to Apply
Click here to apply online
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