Manufacturing / FMCG / Industrial

BU Finance Customer & Marketing Insights Job at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: BU Finance Customer & Marketing Insights

Job ID: R-20240
Job type: Full-time

Position Overview

  • Constructs portfolio view of market opportunities regarding Marketing & Customer Investments and Productivity.
  • Drives thought leadership & builds collaborative business partnership with Business Unit Customer & Marketing Leadership, BU/Region Leadership Team and facilitates strategic decisions and tradeoffs across the System to assess Marketing & Customer investment opportunities & productivity initiatives through consumer, competitive and economic landscape
  • Serves as a consultant and subject matter expert to the Finance organization and Marketing & Customer Function by constructing portfolio view of market opportunities regarding Marketing & Customer Investments and Productivity.

Key Duties/Responsibilities

  • Provides a complete view of the value creation across the system through focus on Marketing & Customer investments and productivity.
  • Assesses customer investments, deals, identifies value creation opportunities for existing and potential customers, recommends programs and defines actions
  • Supports customer leadership in management of BU wide strategic accounts, acquisition and negotiations
  • Reviews and assesses customer related contract commitments, Terms and Conditions of new customer agreements, understands  implications and trade-offs and provides recommendations
  • Understands the impact of long-term shifts between channels, implications of investments and ensures contingencies in place to address threats and acceleration to capture opportunities
  • Assesses Retailer Out-of-Stock analysis and recommendations in cooperation with the Customer & Commercial Leadership function
  • Reviews, assesses Customer Pricing Analysis provided by analysts and submit to HQ
  • Understands external environment, key competitors, volume/value pool share, and reviews marketing research, beverage trends to identify marketing investment and M&A opportunities through the consumer, competitive and economic landscape and provide recommendations. Supports M&A opportunity mapping process within BU
  • Analyzes Marketing Productivity performance/trends and provide recommendations for productivity opportunities.
  • Reviews and assesses promotion analysis provided by analysts ; identifies opportunities and provides recommendations

Manages collaborative partnerships with BU/Region Stakeholders:

  • Manages discussions to facilitate strategic decisions and tradeoffs across the system to assess Customer & Marketing investment and productivity opportunities by partnering with BU/Region customer function.
  • Supports BU/Region customer function in customer negotiations regarding various initiatives.
  • Identifies and leverages Customer & Marketing strategies for multi- Region investments by partnering with BU/Region Marketing

Customizes Group System Financial Guidelines and ensures guidelines are applied within the Business Unit in all Regions and ensures Process Improvement and Standardization:

  • Customizes guidelines such as Investment KPIs, DMI Marketing Investment resource allocation, etc..
  • Acts as Process Owner for Finance Customer & Marketing Insights area and ensures standard processes are used and maintained within the BU

Team Development:

  • Manages feedback mechanisms for customer and marketing insights delivery performance, monitors stakeholder satisfaction as well as on-going action plans for improvement.
  • Builds diverse, inclusive teams and engages all members
  • Develops the next generation of leaders; coach, develop, mentor
  • Initiates strategies to engage and retain key talent
  • Seeks and act on feedback from others; continuously develops through learning and sharing with others
  • Builds capabilities through developing people, processes and culture
  • Motivates the teams to achieve individual and  team objectives

Communication Complexities

  • BU Finance Director – Functional Manager (advisory/problem solving, brain storming)
  • BU MI & CI Analysts (managing, leading, coaching)
  • RFM  (service requests, issue management)
  • BU Marketing and Customer Insights Analysts (advisory, problems solving, issue management)
  • Associates within the Region Finance function (leadership, guidance, coaching)
  • Business Unit Marketing & Customer Director (partner, support)
  • Interaction with Group Marketing and Customer & Commercial  (partner, support)


  • Bottler Senior Management (Gain commitment to and execution of plans; pricing protocol; new launches, DME investment and funding; information sharing; accounts reconciliations)
  • Customers Senior Management (Gain commitment to and execution of plans; pricing protocol; new launches, DME investment and funding; information sharing; accounts reconciliations)


  • This position will require extremely sophisticated and contemporary information management and superior analytic skills and expertise. The individual must also possess exceptional project management, collaboration,  organization, and managerial skills/capabilities;  with the ability to multi-task, set priorities and meet deadlines
  • Since this is a new area, the job will need to develop new approaches to solve issues.

Judgment and Decision Making:

  • Makes specific decisions on creating the structure for business cases, assigns resources in the system and establishes processes and routines.
  • Stewards the financial direction of the company by making recommendations to Business Unit Leaders (finance, marketing, customer functions) on resource allocation, system economics and franchise discussions that may significantly influence the landscape of the business.
  • Leads and implements significant change
  • Persuades, influences and negotiates goals & objectives, budgets, operational objectives, resource allocation at the department/Business Unit multiple functions/families/multiple entities
  • Drives a team-oriented culture that is committed to individual professional growth and growing Organizational Talent


  • Takes a lead in adopting best practices and striving for continuous improvement
  • Plans and manages the changing market dynamics and incorporates in the business planning / strategy process.
  • Uses input from internal and external sources to promote leading edge solutions for adding value to the business.
  • Tests multiple scenarios against strategies to ensure maximum results
  • Provides strategic input to the leadership team and bottling partners on new product development and launches to ensure  system profitability growth
  • Directs and encourages the environment to look to multiple sources to identify and reinforce leading practices.

Job Requirements
Growth Behaviors:

  • Growth Mindset: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations.
  • Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • Performance Driven and Accountable: Has high performance standards. Outperforms her/his peers.
  • Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Qualifications / Compentencies / Skills

  • Strategic thinking
  • Influencing and negotiation skills
  • Analytical skills
  • Financial knowledge
  • Optimizing strategic relationships and networks
  • Attention to detail
  • Communicating effectively
  • Consumer focus
  • Judgments in decision making
  • Thinking systemically
  • Building value based relationships


  • The ability to apply forecasting techniques and skills to develop and evaluate business goals and strategies, analyzing information to derive insights to financial results regarding strategic accounts and key customers.
  • The ability to collaborate with cross-functional peers to define optimization and required analysis and deliverables needed from them and ensure commitment on their calendar.
  • Provides excellent support to partners based on a deep understanding of their strategies and associated system implications.
  • Demonstrates adaptability in analyzing new ideas and making recommendations

Travel Requirements:

  • Minimum 20% travel is required through BU locations

Additional Information:

  • Leading a team of Customer Insights and Marketing Insights analysts providing services based on agreed deliverables between the BU and the Regions.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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