Franchise Director, Greater at The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position of:


Job Title: Franchise Director, Greater

Job ID: R – 57632
Location: Lagos
Time Type: Full Time
Job Type: Regular

Position Overview

  • Lead the Franchise or Region team and provide commercial expertise to drive the business plan successfully working with our bottling partners.
  • Co-ordinate all Marketing, Commercial and Franchise activities across a geographic location to achieve volume and share objectives through supporting the execution of the Bottler Business Plan (BBP).
  • Leverage functional support and expertise to address opportunities or issues quickly – Marketing, Commercial, Legal, PAC, Technical, Finance or HR.

Function Related Activities / Key Responsibilities
Strategy and Business Performance:

  • Develop and implement 3 year BP and annual BP for assigned geography aligning bottler around key investment commitments
  • Approve and ensure execution of annual BBP(s) – manage opportunities and issues arising with Bottler LT
  • Approve and ensure execution of annual Customer Business Plans.


  • Manage P&L for the Region ensuring delivery of the Profit, Volume and Share numbers
  • Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
  • Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers.

Market Execution and Commercial Excellence:

  • Identify commercial and market development improvement initiatives to drive incremental volume, profit or share
  • Ensure the Region or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
  • Drive the RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
  • Actively pursue opportunities to improve our Route to Market, leveraging best practices
  • Ensure application of consumer programs designed to enhance consumer brand equity
  • Drive horizontal expansion through outlet creation incentive programmes.

Manage Capacity to Produce and Distribute:

  • Lead the conversations with our bottling partners to agree investment levels to meet demand
  • Plan three years ahead for investment in Capacity, Glass and Coolers
  • Lead the Quality agenda at the [plants ensuring we meet our Package and Product quality metrics
  • Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain.

Franchise Leadership:

  • Build value based and strategic “win-win” relationships with System partners at Bottler leadership team and regional levels
  • Lead strategic System capability planning to ensure we have the Processes, Organisation, Technology, Culture and People to deliver three year commitments

People Leadership:

  • Motivate and lead the Region Team and any dotted line functional support to deliver the Long Range and Annual Business Plan
  • Build System and team capability to ensure our team continues to lead the market and build the careers of our Associates
  • Effectively manage all people processes to a high quality, on time and on budget – training, performance management, organizational changes etc

External Stakeholders and Sustainability:

  • Represent the Company to all external stakeholders and all KO events
  • Manage the profile and reputation of the company and lobby Governments with the support of PAC
  • Lead the Workplace Rights and Human Rights agenda with bottling partner(s)
  • Assist fully in the execution of community programs designed to enhance KO reputation within the community.

Education Requirements:

  • Business Degree qualification minimum, MBA preferable

Related Work Experience:

  • Minimum of 10 – 12 years’ experience with a FMCG Company with at least 5 years in Operations. Functional experience would be an advantage. Bottler experiences an added advantage.

Functional Skills:

  • Strong understanding of full value chain in Coca-Cola or related business
  • Strong understanding Governance requirements and Code of Business Conduct
  • People management skills
  • Strong Business Case construction and systemic thinking.
  • Strong Commercial understanding with deep knowledge of RED and Route to Market
  • Solid strategic analysis and thinking skills able to build a sustainable business
  • Financial Skills and ability to manage P&L
  • KO system knowledge and clear understanding of the dynamics of the soft drink industry
  • Understanding of RGM and ability to covert same into winning strategies

How to Apply
Interested and qualified candidates should:
Click here to apply


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