Manufacturing / FMCG / Industrial

Marketing and Communication Specialist at Pinnah Foods Limited

Pinnah Foods Limited (The Ice Cream Factory & Yin Yang Express) is a restaurant chain with 7 outlets operating in the city of Lagos and we are currently seeking to employ suitably qualified candidates to to join our vibrant team in the position below:

Job Title: Marketing and Communication Specialist

Location: Lagos
Employment Type: Full-time

Job Description

  • Responsible for brand communications, marketing strategies and campaigns across all channels (online & offline).
  • Develop and execute ideas for creative marketing campaigns aimed at increasing brand awareness and business performance.
  • Translate brand elements into plans and go-to-market strategies.
  • Research competition and identify opportunities for growth.
  • Analyse market trends and identify new opportunities and challenges.
  • Manage content distribution on various channels (both online and offline), to increase sales across all distribution channels.
  • Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
  • Ensure that all communications and campaigns are consistent with our brand identity across all online and offline channels.
  • Develop, design and implement marketing strategies to align with business goals, ensuring brand consistency.
  • Tracking and analysing the performance of advertising campaigns.
  • Ensure that all communications are in line with our brand identity.
  • Oversee and manage all marketing and advertising activities and events.
  • Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability.
  • Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners.
  • Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy.
  • Develop effective media campaign, creative content and decide on appropriate distribution channels.
  • Maintain, manage and build our social media presence across all digital channels.
  • Generate, edit, publish and share engaging content (original text, photos and videos).
  • Develop and implement advertising / promotional campaigns and profitable positioning strategies for our brands
  • Oversee and approve all marketing / promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency.
  • Manage SEO / SEM, marketing database, Google Adwords and display advertising campaigns.
  • Responsible for managing the company’s PR and responding to customer complaints / feedback.
  • Generate creative ideas to increase customer engagement.


  • Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
  • Thorough understanding of marketing elements (including traditional and digital marketing).
  • Avid story teller with excellent verbal and written communication skills.
  • Demonstrable experience in social media management and marketing.
  • Strong commercial awareness with the ability to think strategically and analytically.
  • Self-driven individual with proven ability to work with minimal supervision.
  • B.A / B.Sc Degree in Marketing, Communications or relevant field (desirable).
  • Vibrant and outgoing personality.
  • A keen interest in food and/or desserts is desirable.

N150,000 – N180,000 Monthly.

Deadline: 31st July, 2021.

How to Apply
Interested and qualified candidates should send their Applications to: using the Job Title as the subject of the mail.

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