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Real Estate, Surveying & Property Management

Digital Marketing Executive at a Real Estate Company

HRLeverage Africa – Our client, a Real Estate Company, is currently recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Lagos
Industry: Real Estate

Job Description

  • Our client is currently in need of a Digital marketing Executive to plan, execute and optimize the company’s  online marketing efforts.

Job Responsibilities

  • Assist the team in the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements

  • B.Sc/BA in marketing or relevant field.
  • Proven experience as Digital Marketing Executive or similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.

Method of Application
Interested and qualified candidates should send their Applications / CV to: resume@HRLeverageafrica.com using the Job Title as the subject of the mail.

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