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Education and Training

Research and Content Analyst at First Excelsia Professional Services Limited

First Excelsia Professional Services Limited – Our client, a leading Edu-Tech Organization, is seeking suitable candidates to fill the position below:

Job Title: Research and Content Analyst

Location: Lagos
Industry: Technology

Job Description

  • The ideal candidate will be responsible for creating, proofreading, re-structuring, and editing contents intended for the organization’s educational and health products across all platforms.
  • He/ She will be responsible for producing marketing copy, creating content about industry-related topics, and updating the company’s products with new content across all platforms.
  • Ultimately, the role holder will ensure effective development, delivery, and management of relevant content that appeal to target audiences, attract customers, and boost brand awareness.

Responsibilities

  • Create a content development & delivery plan and manage the successful implementation of the plan
  • Provide regular progress reports on the plan implementation
  • Supervise product research including data collection on users, competitors & the marketplace and the consolidation of information into actionable items, reports and presentations for decision support
  • Review and upgrade existing content to increase user engagement and product stickiness
  • Create, proofread and edit written pieces (blog post, social media posts, et al) for grammar and style before publication
  • Upload content into the product portals
  • Script and edit content for motion pictures. Also, coordinate with marketing and design teams to illustrate articles
  • Maintain and update comprehensive content inventory
  • Ensure all-around consistency (style, fonts, images, and tone) across platforms
  • Develop and execute approved calendar of activities
  • Perform periodic content audit to keep content relevant and engaging.

Person Specification

  • 2-3 years’ work experience as a Copywriter, Content Creator, or similar role.
  • Minimum of a Bachelor’s Degree in English Language, Journalism, Mass Communication, Marketing, or related field.
  • Advanced Degree/other professional certification would be an added advantage.
  • Required Competencies
  • The following competencies are required to succeed in the role:
  • Excellent written, editing, and verbal communication skills, with strong attention to detail
  • Microsoft Office Proficiency
  • Familiarity with Content Management Systems
  • Content Management & Marketing
  • Research and Analytics
  • Ability to learn fast and think on your feet as you confront challenges.
  • Excellent quality of writing
  • Excellent organization and time management skills
  • Good knowledge of consumer psychology.
  • Creativity and insights into targeted audience’s styles/preferences etc.
  • Excellent attention to detail
  • Ability to work with little or no supervision.

Deadline: 31st October, 2021.

Method of Application
Interested and qualified candidates should send their CV to: talentsearch@firstexcelsia.com using the Job Title as the subject of the email.

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