Manufacturing / FMCG / Industrial

Area Sales Manager at Sonia Foods Industries Limited

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Locations: Benin – Edo and Abia

Job Summary

  • Due to the expansion of market coverage, we are looking to employ a driven and experienced Territory Sales Manager to increase sales within an assigned geographical area.
  • The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory.
  • Handle General Trade & Modern Trade for our Bakery products category. Adept at identifying and developing key clients for business excellence and accomplishment of targets.


  • Primary and secondary target achievement of the area
  • Monthly Sales planning and forecasting, taking into account the shelf life
  • Channel and Cost Management
  • Month wise business forecasting, benchmarking the previous year
  • Data & aligning with the Annual Operating Plan
  • Competition tracking & making proactive plans to counter the new entrants
  • Allocate manpower in different areas depending upon the individual capabilities
  • Mentor, motivate and guide team members ensuring sales – business generation and achieving budgeted figures, and activity ratio on a monthly basis
  • Training subordinates to develop requisite skills; conducting training on products, selling skills, lead prospecting and closing skills


  • Candidate must possess at least a B.Sc / HND in Marketing, Business Administration, Management or equivalent.
  • Strong experience (6 – 10 years) within a large, Nigeria or multinational organisation, preferably within the FMCG industry with a major focus on Bakery products such as: Margarine, Yeast, Improver EDC, Baking powder and Preservative.
  • Proven track record of meeting sales quotas
  • Proficient in all Microsoft Office applications.
  • Excellent management, leadership, and organizational skills.
  • Strong analytical and problem-solving skills.
  • Outstanding negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills
  • Previous experience in the same territory is required.

Deadline: 20th April, 2022.

How to Apply
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.

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