MBA Marketing Manager at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: MBA Marketing Manager

Job Code: MKTM042022
Location: Lagos

Key Responsibility

  • To ensure that the school maintains the EMBA/MBA/MMBA/MEMBA market flagship within the environment and positioned to compete for market share with Top tier.

Essential Duties / Key Job Roles and Responsibilities

  • Develop and implement EMBA/MEMBA/MMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
  • Plan and implement information sessions and open days; make presentations to relevant target markets for recruitment purposes within and outside Nigeria. Ensure regional and global coverage of marketing activities.
  • Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MEMBA/MMBA/MBA as a premium brand.
  • Deploy web strategies, paid searches, email campaigns and innovative social media to increases recruitment success.
  • Conduct research on the EMBA/MEMBA/MMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
  • Plan and implement market cultivation strategies for sourcing of prospects from all channels – building admission pipeline.
  • Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
  • Provide advice on branding of EMBA/MEMBA/MMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
  • Develop long range organisational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
  • Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility to attract, select, enroll and retain a diverse student body.
  • Develop annual targets and projections for MBA, MMBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
  • Any other specific or adhoc duty to be assigned by line manager from time to time.

Key Performance Indicators:

  • Achieving agreed target number of enrollment for EMBA/MEMBA/MMBA/MBA
  • Number of new Channels developed
  • Achieving agreed target in pipeline
  • Achieving agreed target revenue
  • Number of attendances at information sessions and open days
  • Brand visibility in educational fairs.

Qualifications

  • Minimum of MBA

Experience:

  • Minimum of 5 years in sales and marketing position.
  • Experience gained in service marketing and business development, Consulting or project management will be an advantage.

Skills Required:

  • Planning and organisational skills and initiative
  • Strong interpersonal/human relations skills
  • Digital Marketing skills
  • Excellent time management skills
  • Excellent oral and written communication skills
  • Influencing and presentation skills
  • Flexibility in work schedule
  • High integrity, reliability and confidentiality
  • Recruiting and public speaking skills
  • Knowledge of project management
  • Knowledge of tertiary education policies and procedures in Nigeria and globally
  • Ability to prepare financial/budget reports
  • Experience in sales or marketing
  • Working knowledge of MS office
  • Knowledge of channels development
  • Knowledge of PR, branding and integrated marketing
  • Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies and procedures.

Deadline: 18th April, 2022.

How to Apply
Interested and qualified candidates should forward their CV to: careers@lbs.edu.ng using the Job Title as the subject of the mail.

Note

  • Please indicate “HCP042022” as the Job Code.
  • Only shortlisted candidates shall be contacted.

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